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Solving Complex Challenges through B2B Customer Experience Lynn Hunsaker. “Our customer experience team really wants to make systemic and strategic changes that span the company, so we only tackle situations that our normal business-as-usual processes are not normally suited to tackle.
Employee engagement tops the list of major concerns when delivering customer experience improvement projects, according to a new Gartner survey. ICMI is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world.
Yet, despite the fact that 84 percent of them rated achievement drive as key, only 26 percent of our survey respondents said they effectively focus on achievement drive in their sales training programs. But major B2B buying decisions are not made by individuals; they’re made by buying coalitions.
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