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CustomerExperience. CustomerExperience does not equal customer service. Someone much smarter than me, but I don't know who, said "Customer service is what happens when your customerexperience fails".
Do you think that employee has influenced your customer'sexperience on the phone? And the ramifications are that they are significantly less likely (58 percent) to purchase again and, if they were soured enough by their experience (62 percent) more likely to tell others to avoid buying from you, too. The answer is yes.
But fundamentally, isn’t customerexperience about building customer relationships one customer at a time? Do you want your customer jumping through hoops early in the relationship with you just to obtain a simple answer? IT DOESN’T MATTER…B2C OR B2B. We are all customers.
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