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Customer Centricity Masterclass with Doug Leather

Peter Lavers

A group of people representing some of the best brands in Europe gathered at Twickenham Stadium on a warm June day for a special masterclass focused “customer centricity” in companies that are primarily business-to-consumer (B2C). The remaining two sessions covered customer-centric strategy development and the transformational journey.

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Customer Experience Influencers You Must Follow – Part 1

Customer Guru

Don Peppers is a renowned keynote speaker, best-selling author, blogger, and customer experience strategist. He is the co-founder of CX Leaders LLC, a professional services company that aims at helping B2B and B2C organizations around the globe to build more meaningful, long lasting and profitable customer relationships.

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8 Powerful Customer Experience Bloggers You Need to Watch in 2018

Fonolo

Bliss is a fitting last name for the Founder and CEO of CustomerBliss , which focuses on improving the lives of customers in any industry. When you arrive at his company homepage, WCL Management, which works with B2C, B2B and public sectors, do yourself a favour and head on over to the Latest Thinking section.

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State of Business-to-Business Customer Experience Management

ClearAction

B2B customer experience is much more person-to-person than many think because of numerous departments weighing in on most purchase decisions, several functional areas from both the buyer and supplier firms interfacing for long periods before and after purchase, and the high monetary value and risky business impact of many B2B purchases.

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6 Customer Experience Books Every Founder Should Read

Help Scout

Current readers may recognize elements like “Chief Customer Officer” as if it is no big deal, but this was unproven ground then. I know this book shaped my approach to customer experience, and it will shape yours, too. Be Our Guest: Perfecting the Art of Customer Service”.

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6 Surprising Stats in Zendesk’s 2020 Customer Experience Trends Report

Nicereply

Depending on who your customers are and what your business model is, it might make sense to include phone support in your 2020 customer support plan. The Chief Customer Officer is on the rise.

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Tips and tricks on how to make the best of working from home

Talkdesk

The sudden shift to remote work has created complex challenges for customer experience leaders, especially those who still rely on on-premises contact center technology. A FlexJobs’ survey further supports these findings by adding that 65% of workers are more productive in their home office than at a traditional workplace.