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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. With the CRM decision in BT, we did not set out to be irrational about it. We went with Company B’s CRM. However, we weren’t.

B2B 332
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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Account management Offer workshops on relationship-building, active listening, and consultative selling for identifying upsell or cross-sell opportunities.

B2C 349
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Successful Customer Service is Personal

CCNG

Isn’t this the foundation of a CRM strategy? IT DOESN’T MATTER…B2C OR B2B. The constant debate about the differences in B2C or B2B are fruitless. Bob Azman is Founder and lead consultant for Innovative CX Solutions and a CCNG Academy member and regular contributor. We are all customers.

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Peter Lavers named as a Top Customer Service Influencer

Peter Lavers

As a business consultant and trusted adviser he has had the privilege of working with businesses around the world, engaging stakeholders to implement actionable improvements that make a difference to customer experience and value/efficiency. and is an IBM Futurist and SAS Collaborator. He doesn’t just write and blog, though!

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Customer Experience Influencers You Must Follow – Part 2

Customer Guru

Continuing with our list (in alphabetical order) of customer experience (CX) influencers (experts, consultants, and authors), we are sharing a few names of leaders leaders that every CX enthusiast must follow and take inspiration from. She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI.

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Your Customer Experience Should Become Channel-Agnostic

CSM Magazine

The boundaries between digital and physical are now increasingly blurring, especially in B2C with its intense pace and volume of customer interactions that spill over multiple channels. Every touchpoint matters, and CRM is their meeting place. 2 – focusing on the digital channels of the day (web, mobile, wearables, etc.)

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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

Lynn Hunsaker, CEO and Head Customer Experience Consultant at ClearAction @ clearaction | blog “Customers’ discernment of providers’ motives will continue to sharpen in the future. Companies do marketing, sales and CRM – the customer does the experience! Read the full answers here below. Celebrate small successes and share stories.