article thumbnail

Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. With the CRM decision in BT, we did not set out to be irrational about it. We went with Company B’s CRM. However, we weren’t.

B2B 332
article thumbnail

How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Understanding the B2B Customer Journey and How It Differs from B2C

Totango

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 118
article thumbnail

Guest Post: How to Design a Customer Success Program That Works

ShepHyken

The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. He writes about designing a compelling customer experience process and training your team to implement it. Integrations can be a dealbreaker for some organizations.

B2C 356
article thumbnail

Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

Simply put, B2B support is significantly different than B2C support. Teams should integrate support software with development tools, sales tools including CRM technology, and marketing communication tools. They told your VP of Sales who updated their contact info in the CRM and its fed elsewhere via integrations.

B2B 287
article thumbnail

5 Top Customer Service Articles of the Week 8-1-2022

ShepHyken

Destination CRM) In a new report, HBR found that while 88 percent of global business leaders recognize that customer engagement has a significant impact on their organizations’ bottom line. They want B2C-like experiences. My Comment: The digital experience is not just for B2C companies. Can you deliver?

article thumbnail

Basic Research Builds B2C Business with Custom CRM Integration

NICE inContact

In addition to its core B2B business distributing 60 million products to retail outlets worldwide, Basic Research continues to build a thriving B2C business: Consumers order direct by phone or online. Agents across the system instantly get screen pops of CRM information so that every customer receives speedy, personalized service.

B2C 55