Remove B2C Remove CRM Remove Customer Experience
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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. Your customers are irrational, too. Your customers are irrational, too. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. Customers Do Not Intend to be Irrational.

B2B 332
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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

He writes about designing a compelling customer experience process and training your team to implement it. The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Integrations can be a dealbreaker for some organizations.

B2C 356
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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping.

B2C 118
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5 Top Customer Service Articles of the Week 8-1-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Customer Service Teams Are a Brand’s Best Ambassadors by Patti Crume. He is a bestselling author who specializes in teaching us how some of the most iconic brands deliver amazing customer experiences.

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Basic Research Builds B2C Business with Custom CRM Integration

NICE inContact

But by switching to NICE inContact, the company has sharpened and expanded its customer intelligence, empowered its agents with better information and streamlined the entire customer experience. Agents across the system instantly get screen pops of CRM information so that every customer receives speedy, personalized service.

B2C 55
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Reality Check: Are your customers channels or people?

CX Global Media

But that feeling of people or channels (channel management versus customer experience) can be so hard when you’re focused on the workload and response time. But I was given my reality check when I met up with Alon Waks of Kustomer at Customer Contact Week. Therefore, CRM approach to CX is the right way to do a modern service.

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Guest Post: Transactional vs Relational Customer Service

ShepHyken

A customer relationship management (CRM) system keeps buyer information organized and accessible. These tools can improve the overall customer experience. . Rewarding customer loyalty shows customers that you value their patronage. The Importance of Creating an Emotional Connection.