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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 118
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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Emphasize the importance of collecting and acting on feedback , as well as sharing results with product, sales, and marketing teams. Partnering with your sales team here can help.

B2C 356
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Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

Simply put, B2B support is significantly different than B2C support. It’s also not uncommon for other departments such as Sales, Onboarding, and Marketing to have access to support software as well. Teams should integrate support software with development tools, sales tools including CRM technology, and marketing communication tools.

B2B 287
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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 118
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5 Top Customer Service Articles of the Week 8-1-2022

ShepHyken

7 Ways Leading Companies Boost Repeat Sales by Nicholas Leighton. Here is how you can earn and boost repeat sales to keep both new and existing customers coming back for more. They want B2C-like experiences. My Comment: The digital experience is not just for B2C companies. Want to “deliver delight” to your customers?

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How Lean Principles Apply to Digital Technology, Sales and Customer Experience

Cincom

Beyond using a CRM (customer resource management software) to simplify the salesperson’s job, how can the digital version of the lean concept connect to and complement selling , especially when there are so many different definitions for digital lean? Since then, many businesses have jumped on the digital-sales bandwagon.

Sales 99
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Basic Research Builds B2C Business with Custom CRM Integration

NICE inContact

In addition to its core B2B business distributing 60 million products to retail outlets worldwide, Basic Research continues to build a thriving B2C business: Consumers order direct by phone or online. Agents across the system instantly get screen pops of CRM information so that every customer receives speedy, personalized service.

B2C 55