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Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.”. It can be a major driver of customer churn—and it’s already creating an incredible economic deficit in the US.
But you cannot leave every customer to a pure tech touch. Especially customers who are paying $10K- 100K ACV(Average Contract value) per year, given the challenges of the underlying problem your SaaS is solving for them. Join us to discuss onboarding customers remotely on this webinar. Such as the one caused by COVID-19.
Chris’ experience also includes leadership roles at Mercury Interactive, Gemstar-TV Guide, and Allibra Incorporated, where he played a transformation role building Cloud strategy and preparing the company for the leap to SaaS. Francesca Cruz, Vice President, Customer Success, IZEA. Dave Ginsburg, Chief Customer Officer, UserTesting.
The same can be said when it comes to the complex nature of many B2B SaaS products. Customer retention is becoming a top-of-mind KPI in boardrooms around the world, and even the smallest errors can have profound impact on your bottom line. A customer who lacks a product fit is less likely to be upsold or renewed.
The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it. Customer churn is an important customer success metric.
A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2CSaaS clients. Her diverse yet unique skills include customer life cycle optimization from pre-sales. Her mission is to help customers get their desired value and results through SaaS solutions and succeed.
Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. It may appear that this only applies to B2C companies that conduct direct sales to customers. After excellent CX comes customeradvocacy. However, it also applies to B2B businesses.
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