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When B2B and B2C Key Performance Metrics Flatlineā€¦.

Beyond Philosophy

The first, a B2C example, involves a major player in the cable television industry. As a core performance metric, customer bonding is very much alive and well in both B2B and B2C products and services. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining. appeared first on.

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Making Optimal Customer Experience A Focus of Your Companyā€™s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Some, through culture, discipline, and purpose have succeeded in creating consistent, positive experiences which are appealing to customers and which customers consider worthy of passing along through informal conversation and recommendation.

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Being Customer-centric Starts With A Top-Notch Employee Experiencestanley by Stanley Huang. 1 customer can help you improve the employee experience (EX), build a customer-centric company, and capture more revenue. I love the formula: Customer-Centric Mindset + Happy Employees = Company Success.

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Customer Centricity Masterclass with Doug Leather

Peter Lavers

ā€œCustomer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experienceā€. The dangers of ā€œfiringā€ customers. The remaining two sessions covered customer-centric strategy development and the transformational journey.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries. In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

Based on broad WOM program experience with b2b and b2c clients around the world, Iā€™ve developed four general ā€˜rulesā€™ for accomplishing this: 1. Itā€™s about hiring the most customer sensitive, proactive staff, training them to be customer focused, and making customer processes as friendly as possible.

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

He writes about designing a compelling customer experience process and training your team to implement it. The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Here are some ways to approach new processes.

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