ShepHyken

OCTOBER 6, 2022

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps? Source: Gartner.

Journey mapping 183

Journey mapping Customer emotions Customer effort B2C 183

Lumoa

FEBRUARY 9, 2023

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. A company usually follows a set of KPIs.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

SmartKarrot

MAY 6, 2022

Touchpoints that a consumer is likely to use at each stage of the journey should always be included in a customer journey map. Capturing customer emotions and feeling is another important reason for creating a customer journey map. What separates customer journey mapping between B2B and B2C companies?

Journey mapping 10

Journey mapping B2B B2C Advertising 10