Remove B2C Remove Customer Experience Remove Personalization
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Guest Blog: The Customer Experience is Not Just for B2C

ShepHyken

This week we feature an article by Christa Heibel about how investing in a personalized customer experience can create life-long customers in the B2B space. – Shep Hyken. If you’ve been habituated to think that the customer experience (CX) is strictly for B2C (business serving customers) verticals, you’re not alone.

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Virgin Shows Links Between Employee Experience and Customer Experience

Beyond Philosophy

I have written before of the link between a company’s employee experience and the Customer Experience they deliver on a company’s behalf. The paternity policy at Virgin reflects two critical elements for the link between Employee Experience and Customer Experience.

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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. These might include customer service speed, occasional price promotions, merchandising gimmicks, new product offerings, and the like. They market, and create experiences, within the branded vision.

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Cisco’s Four Key Steps to Enhancing Customer Experience

ShepHyken

Top Takeaways: Building a solid customer experience foundation is essential for all businesses, regardless of their industry or target audience. Andrew shares the four key steps to deliver experiences that lead to customer satisfaction, repeat business, and retention. Get your CX house in order. Embrace AI.

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5 Top Customer Service Articles of the Week 9-13-2021

ShepHyken

Each week I read many customer service and customer experience articles from various resources. What Is Customer Loyalty and Retention (And 3 Tips for Improvement) by Scott Clark. Florida Butcher Shop Installs Vending Machine to Serve Customers 24/7 by Retail Customer Experience.

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B2B Customer Experience: All Hands on Deck

Call Center Weekly

Consumers have the power, everyone is an influencer and consistently delivering exceptional customer experience is critical to event success. And as the B2B vs B2C playing field has leveled, buyers expect consumer centric experiences across the board. It's truly my pleasure."

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How to Provide a Personalized Customer Experience that Builds Trust with Bill Bruno

ShepHyken

Using customer data is an opportunity for brands to create an excellent customer experience, whether it is for preventing fraud, marketing, or enhancing personalization. It is up to the brands to invest in and design experiences based on what they know about each segment of their customers.