The Petrova Experience

JANUARY 14, 2025

Its 2025, and businesses across sectors have a customer retention problem. companies alone lose an estimated $168 billion annually due to customer attrition, as revealed in a CallMiner whitepaper. The financial implication of customer churn is staggering, with little end in sight, if unaddressed.

Customer retention 40

Customer retention Feedback B2C Metrics 40

ShepHyken

JANUARY 16, 2017

This article presents the case that customers go through five specific stages that lead them to loyalty. And, while the article focuses on B2C, the stages can be found in any business relationship. 4 Ways to Increase Customer Loyalty Now and for the Long Haul by Heike Young.

Customer Service 225

Customer Service Customer retention B2C Contact Center 225

ShepHyken

FEBRUARY 10, 2020

My Comment: I’ve talked to executives from B2B companies who feel that customer experience is not as important to them as it is for consumer-focused B2C companies. It’s just as important and maybe even more so, as many B2B’s have few clients than typical B2C’s. 5 ways to increase customer retention in 2020 by Michael Barnard.

Customer Service 214

Customer Service B2B Customer retention B2C 214

ShepHyken

JUNE 13, 2016

Perhaps one of the most important trends is the first one, that emphasizes how self-service customer service is a viable channel. 24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands by Clutch. There always seems to be a new product, service, or experience within reach of a brand’s current customer.

Customer Service 208

Customer Service Upselling Customer retention B2C 208

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Forrester’s recommendation: Extend and elevate your existing retention efforts. B2B Loyalty, The B2C Way.

B2C 66

B2C B2B Customer retention Marketing 66

ShepHyken

SEPTEMBER 10, 2023

” I’m intrigued by the article as it claims that one way to attract and retain these customers is through visual imagery. So how can you become dedicated to customer happiness and watch your sales take off? These are what McKinsey refers to as the “Zero Consumer.” Here’s how. must practice.

Customer Service 216

Customer Service B2C Customer retention B2B 216

Beyond Philosophy

AUGUST 30, 2016

When Customer Retention, my first book on customer behavior was published, now over 20 years ago, one of the strongest reactions voiced was my contention, and the proof offered, that satisfaction and retention were fundamentally different concepts, and that they required different measurement protocols.

B2C 150

B2C B2B Customer advocacy Consulting 150

ShepHyken

AUGUST 13, 2018

If you’re relying on this explicit definition to drive retention and expansion then you’re missing a better opportunity. My Comment: This excellent article on customer loyalty departs from the typical article focused on B2C businesses and has a big emphasis on the B2B customer.

Customer Service 180

Customer Service B2C B2B Customer retention 180

CSM Magazine

JUNE 29, 2020

It’s about customer retention—which can lead to customer loyalty. Loyal customers are important to all businesses regardless of industry or size—large, small, B2B or B2C. It’s easy to measure customer satisfaction at different levels. That’s your customer retention number. Let’s get started.

Customer retention 59

Customer retention B2C B2B Customer Service 59

Totango

FEBRUARY 11, 2022

This encompasses interactions with your brand during all stages of their customer journey , including before purchase, during the buying process, and after making a purchase. B2B customer experience differs from B2C customer experience in several important ways. Why Take B2B Customer Experience Seriously?

B2B 114

B2B Customer Experience B2C SaaS 114

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Onboarding Onboarding is familiarizing a new customer with the service.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

ShepHyken

OCTOBER 6, 2022

Well, again, my observations show that pretty much every team tasked with improving the customer experience and driving more sales and customer retention is doing some form of journey mapping. And they should as it’s probably the cheapest and simple way of finding opportunities to improve the customer experience.

Journey mapping 185

Journey mapping Customer emotions Customer effort B2C 185

aircall

SEPTEMBER 11, 2017

These customer support statistics tell that revenue-related story. Poor Customer Support Stalls Growth. Nothing scares away future revenue quite like a reputation for subpar customer service. 66% of B2B customers and 52% of B2C customers have stopped buying from a company following a bad service interaction.

Customer Support 115

Customer Support B2C Upselling B2B 115

ClientSuccess

JUNE 19, 2019

Adding credibility to this statement is a research study by Invesp Consulting which suggests: Existing customers are 50% more likely to try new products and spend 31% more than new users! Increasing customer retention by 5% can increase profits by 25-95%. Shocker, right? Closing Thoughts.

Customer retention 73

Customer retention B2C Entertainment Consulting 73

ShepHyken

NOVEMBER 29, 2021

Yes, it’s focused on retail, but with supply-chain issues hitting virtually every industry (B2C and B2B), the ideas shared in this article are applicable to most businesses. 5 Smart Strategies That Help Avoid Losing Loyal Customers by Natalya Bucuy. If you are in a business that ships merchandise, then you must read this article.

Customer Service 229

Customer Service Chatbots B2C B2B 229

ShepHyken

AUGUST 6, 2023

Since the beginning of my career, I’ve preached about that many customer service skills and CX strategies apply to every type of company in any industry. That includes B2C, B2B, and G2C (Government to Citizen). Here’s a list of eleven, and while many of them may seem like common sense, that doesn’t mean they are commonly practiced.

Customer Service 156

Customer Service B2C Customer retention Government 156

Genroe

MARCH 19, 2023

Examining customer churn prediction: what it is, why it's important and how to go about it for both B2B and B2C companies The post Customer Churn Prediction For B2B and B2C Industries appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

B2C 52

B2C B2B Feedback Marketing 52

aircall

JUNE 30, 2021

Many look to the company for ways to improve customer retention. Email: Ring’s Secret to Improve Customer Retention. For one thing, it sends new customers emails to share tips on properly setting up the product. However, Ring is not the only company to reap the rewards of its stellar customer retention strategies.

Customer retention 62

Customer retention Customer advocacy Brand ambassadors Wait times 62

ShepHyken

JULY 13, 2020

My Comment: How can you improve the customer experience in a contact/support center? There are plenty of good strategies and tactics out there, and here are five that apply to both B2C and B2B organizations. My Comment: We’ll close with an article on customer retention. Oh, let me count the ways.

Customer Service 144

Customer Service Customer centricity B2C B2B 144

Nicereply

MARCH 23, 2023

Customer retention is an important topic for all departments to understand. Typically the onus to renew a customer is on account or success managers, but all aspects of the customer journey contribute to retention. And even in the earliest months of the lifecycle, it wasn’t improving customer retention.

Customer retention 52

Customer retention B2B B2C Benchmark 52

ShepHyken

OCTOBER 24, 2022

My Comment: This article is actually an interview with PwC Customer Transformation Leader George Korizis. While the title focuses on retailers balancing digital and human-to-human experiences, there is a lot that any company (B2C or B2B) can take away from the lessons shared.

Customer Service 135

Customer Service B2C B2B SaaS 135

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. onboarding Onboarding is familiarizing a new customer with the service.

Customer Experience 107

Customer Experience B2C Journey mapping B2B 107

ShepHyken

APRIL 20, 2020

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. Even though it appears consumer-based (B2C), there is good info for any type of business. Washington University in St.

Customer Service 127

Customer Service Consulting Consulting B2C 127

Comm100

JANUARY 21, 2020

B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B companies have been slower than B2C in adopting digital transformation. However, they’re catching up quickly in response to customer demand—and it’s paying off. B2B tends to expect responses within 1-24 hours.

B2C 90

B2C B2B Benchmark Best practices 90

ChurnZero

JANUARY 5, 2022

So, are Customer Experience and Customer Success really the same? Perhaps, more importantly, how can businesses leverage both of these practices to improve customer retention and reduce churn? Let’s first understand the differences between Customer Experience and Customer Success. .

Customer Experience 98

Customer Experience B2B B2C Customer retention 98

TechSee

MAY 21, 2019

While these are exciting uses of algorithm-based technology, the goal for enterprises is to apply the lessons learned from analyzing emotions to improve their relationship with customers. Emotion analytics can be used to pick up on a customer’s tone and mood, and to classify it with the right priority to the right agent.

Analytics 137

Analytics Customer Experience B2C Customer emotions 137

TeamSupport

AUGUST 17, 2022

Concepts like customer-centricity and being customer-first are now at the forefront of a pioneering spirit in customer support and related fields, yet many companies are still falling behind. Improving the customer experience can have a significant impact on customer retention, profitability, and growth.

Customer Experience 98

Customer Experience B2B B2C Customer centricity 98

Fonolo

MAY 10, 2018

It’s impossible to say ‘Influencer’ and ‘Customer Experience’ in the same breath without thinking of Peter Lavers, a titan of #CX with an impressive career at the helm of big brands like Rolls-Royce, Bentley, and Customer Futures. Make no mistake: Quality assurance is the name of PlayVox’s software game.

Customer Experience 113

Customer Experience Chief Customer Officer B2C Contact Center 113

ChurnZero

MAY 18, 2021

Be it a B2B or B2C business, assuring your customers that you are a better choice than the competition is easier said than done. It takes a better customer experience to actually persuade them in a realistic manner. Existing customer – Keep’em for life. Customer Success Around the Web.

Journey mapping 84

Journey mapping B2C Customer retention Sales 84

Totango

JUNE 24, 2022

You’re not only obliged to deliver high value with superior service, but you also need to deliver a smooth, no-hassle digital experience to keep customers happy. Moreover, the outcomes that define customer success may vary based on whether your SaaS product is B2C or B2B. Onboarding metrics, such as average time-to-value.

Best practices 109

Best practices SaaS Journey mapping B2C 109

Totango

JULY 13, 2021

Elements that Drive Customer Success Growth. The new customer-centered economy favors recurring revenue business models for B2B markets, while favoring and partial ownership or subscription models for B2C ones. So, what are the most important elements that underpin your strategy for customer success growth in this new economy?

Customer centricity 107

Customer centricity B2C Upselling Enterprise 107

Nicereply

MAY 14, 2019

Strong communities form an important part of customer retention strategy, because they keep customers coming back for more. Customers feel like the relationship is a give and take situation – and this relationship continues even beyond the initial sale. Communities are powerful.

Sales 76

Sales B2C B2B Customer retention 76

ChurnZero

JANUARY 28, 2020

Get your ‘yes’ to Customer Success! Wednesday, January 29, 2020, 2:00 – 3:00 PM EST. Customer retention and churn prevention starts at the beginning of a customer’s journey with your company – in onboarding. In this webinar, we will: Discuss how a successful onboarding impacts customer retention.

B2C 64

B2C B2B Customer retention SaaS 64

CustomerSuccessBox

JULY 9, 2021

Suggested Reading : 6 Exclusive Hacks To Accelerate Customer Retention For Your SaaS. B2B vs. B2C Customer Journeys. A B2B company has other companies as customers,whereas B2C tends to have a larger number of customers with shorter and simpler buying processes.

SaaS 59

SaaS Journey mapping B2C B2B 59

Influitive

OCTOBER 30, 2015

He says it is the job of the marketer to use this new technology—like an advocate marketing program —to scale customer engagement efforts at every stage of the buyer’s journey. Tweet this quote: “It’s not about B2B or B2C, it’s B2H–Business to Human.”. Delivering an exceptional customer experience. Download your FREE eBook now.

Marketing 79

Marketing B2B B2C Upselling 79

ProProfs Blog

OCTOBER 30, 2021

The above examples are more helpful in understanding B2C audiences. A B2B example for this can be a customer who downloaded your free marketing guide. A B2C example can be a customer who has purchased a couple of cakes from your bakery store. Some of the most common traits considered in this segmentation are: Age.

Marketing 142

Marketing B2B Advertising B2C 142

The Northridge Group

JUNE 2, 2023

Providing excellent customer experiences (CXs) is important for both business-to-customer (B2C) and business-to-business (B2B) contact centers. The stakes are usually higher with B2B customers. Dealing with providers is essentially a B2B function while dealing with members is B2C.

B2B 67

B2B B2C Contact Center contact center associations 67