CSM Magazine

JULY 22, 2021

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer. Growing Customer Retention.

Advertising 98

Advertising SaaS B2C Best practices 98

Amity

FEBRUARY 2, 2016

Communicating your customer's successes can be one the strongest marketing approaches there is. Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. McKinsey & Co. The best part?

SaaS 80

SaaS Education Customer retention Sales 80

ChurnZero

JANUARY 28, 2020

For SaaS Customer Success teams whose performance is rated on creating new value to continuously improve customer outcomes, not evolving is not an option. Get your ‘yes’ to Customer Success! In this webinar, we will: Discuss how a successful onboarding impacts customer retention.

B2C 64

B2C B2B Customer retention SaaS 64

ProProfs Blog

OCTOBER 30, 2021

The above examples are more helpful in understanding B2C audiences. A B2B example can be a SaaS brand that offers a marketing platform for small businesses. A B2B example for this can be a customer who downloaded your free marketing guide. You will target these customers differently than the ones who just landed at your store.

Marketing 142

Marketing B2B Advertising B2C 142

ChurnZero

FEBRUARY 7, 2020

So, what’s the job outlook for Customer Success professionals? It’s bright with 100% chance of tremendous growth as SaaS continues to enjoy its moment in the sun. LinkedIn’s 2020 Emerging Jobs Report named Customer Success as one of the top emerging jobs in the U.S. Cue the all-time high demand for Customer Success champions.

SaaS 64

SaaS Transportation B2C Customer retention 64

inSided

OCTOBER 2, 2019

So we're clear: The need to facilitate effective customer self-service, in B2C and B2B organisations, is a non-negotiable. That said, it's fair to say that it becomes even more critical in B2B SaaS companies, where increasing customer engagement, and retention, are (or should be!)

Self service 67

Self service B2B SaaS Gamification 67

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. onboarding Onboarding is familiarizing a new customer with the service.

Customer Experience 60

Customer Experience Journey mapping B2C B2B 60

Totango

JUNE 4, 2021

This encourages greater loyalty, higher customer retention and more enthusiastic brand ambassadorship. Rewards will differ from B2B to B2C customers. For example, a B2C hotel chain might offer points to book rooms whereas a B2B SaaS company may offer a free month of service for an early renewal.

B2C 63

B2C Upselling Journey mapping B2B 63

LiveChat

JANUARY 3, 2019

And although Maryann is talking about B2B lead generation, I think that lots of her advice can be taken to the B2C field too. Customer success management in SaaS – LiveChat team strategy. Maybe this post was written to advise SaaS customers in particular, but in my opinion every business owner should read it.

Chatbots 59

Chatbots B2B SaaS B2C 59

Freshcaller

AUGUST 21, 2018

It’s up to us to define what these satisfaction goals are and hence, they are going to vary from product to product or service to service, and both product and service if you are a SaaS company. Most importantly, the book also says that customer satisfaction is a leading indicator of consumer purchase intentions and loyalty.

B2C 40

B2C Customer retention B2B SaaS 40

Kapta Customer Success

OCTOBER 2, 2017

Any company in a B2B industry can use a Key Accounts Management strategy, although it’s most popular with service or SaaS (Software as a Service) companies. The principles can be applied any company that works with large organizational customers, but cannot be applied in B2C industries. Revenue Generation Methods.

Accountability 40

Accountability Management B2C Upselling 40

JustCall

DECEMBER 1, 2022

A sales team should aim to reduce customer churn by 2%, 3%, or any other magnitude over the next sales cycle. Setting a sales goal for customer retention is essential for SaaS companies. A SaaS company usually offers subscription-based services. In the end, a company is paying SDRs to win more customers.

Sales 52

Sales SaaS B2B B2C 52

Lumoa

MARCH 12, 2023

Benefits of using a customer experience platform CX platforms benefit your business in many ways. Their ultimate goal is to enable you to improve the customer experience. Improving your CX can result in: Better customer retention. 81% of customers make a second purchase after a great experience.

Customer Experience 78

Customer Experience Journey mapping Analytics Consulting 78

ChurnZero

JUNE 28, 2019

The same can be said when it comes to the complex nature of many B2B SaaS products. Customer retention is becoming a top-of-mind KPI in boardrooms around the world, and even the smallest errors can have profound impact on your bottom line. A customer who lacks a product fit is less likely to be upsold or renewed.

B2B 49

B2B B2C Entertainment Customer advocacy 49

JustCall

APRIL 5, 2023

The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it. Customer churn is an important customer success metric.

Management 52

Management CRM Customer retention Self service 52

JustCall

DECEMBER 7, 2022

This means how much potential revenue a customer can contribute for the time they remain a paying customer with the company. When the average contract value exceeds or equals the customer lifetime value, it signifies a high churn rate. This makes it imperative to ramp up customer retention efforts.

Analytics 52

Analytics Sales CRM Metrics 52

SmartKarrot

APRIL 24, 2020

What is Customer Segmentation in SaaS? In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. This is the foundation of customer segmentation in SaaS. As a SaaS business, you’d have often tried to make your service ‘good for everyone’.

SaaS 12

SaaS B2C B2B Customer retention 12

SmartKarrot

MARCH 2, 2022

And this is even more difficult when it comes to companies that offer SaaS products. One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. Top 5 Growth Marketing Strategies for SaaS Products.

SaaS 12

SaaS Marketing Upselling Best practices 12

SmartKarrot

MAY 7, 2020

Ever since the boom of the SaaS industry, customer retention has become the top-most priority for business owners as they realized the immense benefits of it. Customer retention specialist is the new breed of professionals who are being specifically brought on board to tap on the opportunities that lie behind customer retention.

Customer retention 10

Customer retention SaaS B2C B2B 10

SmartKarrot

MAY 28, 2020

Churn rate is the rate of customers or revenues lost by a company in a given time period. It is a common belief in the SaaS industry that the acceptable SaaS churn rate benchmarks is around 5% annually. It means that out of every 1000 customers if 50 customers are leaving your business then it is still acceptable.

Benchmark 10

Benchmark SaaS B2C B2B 10

JivoChat

AUGUST 24, 2021

Customer Retention Rate. The CRR represents how many of your customers you are retaining over a given period. It is one of the most vital customer service metrics to track because low retention rates lead to more time and effort to acquire additional customers. Seema Nayak. AdChina.io | Marketing Manager.

Metrics 59

Metrics Customer Service Upselling Average Handle Time 59

LiveChat

APRIL 20, 2016

SaaS companies use it to check if their user base grows and if users see value in the software. If you want your subscription-based business to grow, the number of customers you get every month needs to be higher than the number of customers you are losing to churn. Churn rate is a godsend for any subscription-based business.

Metrics 50

Metrics B2C Accountability B2B 50

Connecting the Dots

APRIL 3, 2024

While Effective Onboarding is a CX Imperative, Many Companies Fail In Their Efforts to Effectively Onboard Customers Our four decades of global, cross-industry CX research has shown that customer problems and questions are the norm and, moreover, product and service problems are on the rise.

Education 62

Education B2B Sales Surveys 62

SmartKarrot

MAY 27, 2020

Customer churn is one of the biggest woes of SaaS companies. Companies spend a hefty amount of money on acquiring a new customer. But when the SaaS customer cancel subscription before the customer acquisition cost is recovered, it becomes a point of concern. Fail to get ROI. Conclusion.

SaaS 10

SaaS B2C Customer retention Consulting 10

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Her diverse yet unique skills include customer life cycle optimization from pre-sales. Her mission is to help customers get their desired value and results through SaaS solutions and succeed.

Chief Customer Officer 21

Chief Customer Officer SaaS Coaching Customer centricity 21

SmartKarrot

MARCH 17, 2022

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. Customer loyalty is the base of customer retention. What is a B2B Customer Loyalty Program?

Best practices 10

Best practices B2B B2C SaaS 10

SmartKarrot

JUNE 2, 2022

Customer experience is crucial for any B2B SaaS business. Any B2B SaaS business must keep the customers with the business with a good customer experience. In fact, a customer experience that satisfies customers leads to reduced churn. Benefits of Good Customer Experiences in B2B Companies.

B2B 10

B2B Customer Experience B2C Banking 10

SmartKarrot

JUNE 29, 2020

B2B target audience is way lesser in numbers than B2C audience. In B2C marketing, you need to address a vast majority of the crowd. You have to spread the awareness of your SaaS product on every part of the world, either to the direct buyers or to the indirect ones. But this approach is not useful in B2B marketing.

Accountability 10

Accountability Marketing B2B B2C 10

SmartKarrot

MARCH 15, 2022

In SaaS companies, the growth strategy is extremely important. There is a change in how things work from the onboarding process to prospects and customers. A great customer experience is now imperative in the business world. SaaS companies like Zoom, Netflix, and Slack offer a great product experience. Bottom Line.

Sales 10

Sales Marketing SaaS Customer retention 10

SmartKarrot

APRIL 23, 2020

Customer Success vs Customer Experience: The Difference Between the Journey and the Destination : Customer experience concentrates on touchpoints, while customer success focuses on the end game. It spans the entire customer journey, from product development and adoption to customer retention and growth.

Customer Experience 10

Customer Experience SaaS B2B Customer centricity 10

SmartKarrot

FEBRUARY 16, 2022

Not just brand loyalty, CX is a key factor when making purchase decisions, customer retention, and even word-of-mouth advertising. Considering this importance, we have brought a list of 75 customer experience statistics to you. These will help you efficiently create an excellent experience for your customers.

Customer Experience 10

Customer Experience B2B Advertising B2C 10

SmartKarrot

OCTOBER 12, 2022

Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. It may appear that this only applies to B2C companies that conduct direct sales to customers. To map the client journey, you must first comprehend the B2B customer account journey.

B2B 10

B2B Accountability Brand ambassadors Customer advocacy 10

CustomerSuccessBox

JUNE 28, 2021

But, the year 2020 has seen a boom in the Customer Success space, as a lot of SaaS businesses are now identifying Customer Success as a strong business imperative. The companies have realized the importance of customer success in an overall increase in revenue and profitability. Identifying Goals for Customer Success.

SaaS 52

SaaS B2C Customer retention Upselling 52

JivoChat

APRIL 28, 2021

A further benefit of proactive customer service is that it improves customer retention and loyalty. Customers would rather spend their money with a company that goes out of their way to meet their needs preemptively. In doing so, you can stand out from the competition and keep customers interested. Source: HubSpot.

Customer Service 59

Customer Service Customer Experience Chatbots Self service 59

Talkdesk

JUNE 1, 2016

JASON : I’ve invested in 21 SaaS companies. JOHN : Customer retention is important in itself, but it is also valuable because your customer base can lead to almost a second wave of acquisition. JOSH : There are some worrying macro things going on. At the end of the day, if you have a great idea, go for it.

Customer centricity 40

Customer centricity Marketing B2C Benchmark 40

Netomi

FEBRUARY 28, 2022

It’s a simple yet effective way to retain customers in a busy world.”. Irit Eizips – Chief Customer Officer & CEO, CSM Practice. “This is a mission I am passionate about and I’m looking forward to helping Udacity’s customers progress along their digital transformation journeys.”

Chief Customer Officer 64

Chief Customer Officer Customer centricity Contact Center Technical Support 64

Cincom

MARCH 2, 2025

A well-structured CPQ solution ensures that once a buyer is ready to purchase, the final steps are effortlessreducing cart abandonment and improving the overall customer experience. Retention Stage: Personalized Renewals and Upselling Opportunities Customer retention is just as important as acquiring new customers.

B2B 40

B2B B2C Upselling CRM 40