ShepHyken

SEPTEMBER 10, 2023

” I’m intrigued by the article as it claims that one way to attract and retain these customers is through visual imagery. For some small brands, a viral moment can be game-changing for putting their brand on the map, and for larger retailers, it can draw attention to a new product line to significantly boost sales.

Customer Service 220

Customer Service B2C Customer retention B2B 220

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Forrester’s recommendation: Extend and elevate your existing retention efforts. B2B Loyalty, The B2C Way.

B2C 66

B2C B2B Customer retention Marketing 66

Beyond Philosophy

AUGUST 30, 2016

When Customer Retention, my first book on customer behavior was published, now over 20 years ago, one of the strongest reactions voiced was my contention, and the proof offered, that satisfaction and retention were fundamentally different concepts, and that they required different measurement protocols.

B2C 150

B2C B2B Customer advocacy Consulting 150

ShepHyken

OCTOBER 6, 2022

Well, again, my observations show that pretty much every team tasked with improving the customer experience and driving more sales and customer retention is doing some form of journey mapping. And they should as it’s probably the cheapest and simple way of finding opportunities to improve the customer experience.

Journey mapping 187

Journey mapping Customer emotions Customer effort B2C 187

Totango

FEBRUARY 11, 2022

This encompasses interactions with your brand during all stages of their customer journey , including before purchase, during the buying process, and after making a purchase. B2B customer experience differs from B2C customer experience in several important ways. Why Take B2B Customer Experience Seriously?

B2B 114

B2B Customer Experience B2C SaaS 114

ShepHyken

NOVEMBER 29, 2021

Yes, it’s focused on retail, but with supply-chain issues hitting virtually every industry (B2C and B2B), the ideas shared in this article are applicable to most businesses. 5 Smart Strategies That Help Avoid Losing Loyal Customers by Natalya Bucuy. If you are in a business that ships merchandise, then you must read this article.

Customer Service 232

Customer Service Chatbots B2C B2B 232

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Onboarding Onboarding is familiarizing a new customer with the service.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

ShepHyken

AUGUST 6, 2023

Since the beginning of my career, I’ve preached about that many customer service skills and CX strategies apply to every type of company in any industry. That includes B2C, B2B, and G2C (Government to Citizen). Happy and satisfied customers mean that you can maintain regular sales and profit, which can help you maintain success.

Customer Service 156

Customer Service B2C Customer retention Government 156

Nicereply

MAY 14, 2019

Strong communities form an important part of customer retention strategy, because they keep customers coming back for more. Let’s contrast a community strategy against traditional sales tactics. A big reason why customers can feel hostile to sales tactics is because they don’t think they are getting enough in return.

Sales 76

Sales B2C B2B Customer retention 76

aircall

JUNE 30, 2021

Many look to the company for ways to improve customer retention. Email: Ring’s Secret to Improve Customer Retention. For one thing, it sends new customers emails to share tips on properly setting up the product. However, Ring is not the only company to reap the rewards of its stellar customer retention strategies.

Customer retention 62

Customer retention Customer advocacy Brand ambassadors Wait times 62

ShepHyken

APRIL 20, 2020

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. Even though it appears consumer-based (B2C), there is good info for any type of business. Washington University in St.

Customer Service 128

Customer Service Consulting Consulting B2C 128

Comm100

JANUARY 21, 2020

B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B companies have been slower than B2C in adopting digital transformation. However, they’re catching up quickly in response to customer demand—and it’s paying off. B2B tends to expect responses within 1-24 hours.

B2C 90

B2C B2B Benchmark Best practices 90

Fonolo

MAY 10, 2018

This San Francisco-based company innovating in the field of messaging products (highly useful tools for those in sales, marketing, and customer support) hosts an incredibly valuable and engaging blog with content related to sales, product management, and customer support, direct from the minds of innovative industry experts.

Customer Experience 113

Customer Experience Chief Customer Officer B2C Contact Center 113

TechSee

MAY 21, 2019

While these are exciting uses of algorithm-based technology, the goal for enterprises is to apply the lessons learned from analyzing emotions to improve their relationship with customers. Emotion analytics can be used to pick up on a customer’s tone and mood, and to classify it with the right priority to the right agent.

Analytics 137

Analytics Customer Experience B2C Customer emotions 137

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. onboarding Onboarding is familiarizing a new customer with the service.

Customer Experience 107

Customer Experience B2C Journey mapping B2B 107

ProProfs Blog

JANUARY 30, 2020

Successful Customer Engagement. Benefits of Customer Engagement. Customer Engagement Challenges. Customer Engagement Expectations. Mobile Customer Engagement. Impact of Customer Engagement On Sales. Personalized Customer Engagement. Impact of Customer Engagement.

B2B 204

B2B Banking Employee engagement Personalization 204

ChurnZero

MAY 18, 2021

It lays down the probable path that they will take, the multiple touchpoints they will interact with or become exposed to before making a purchase as well as all important post-sale customer engagements. On the contrary, it is actually a crucial juncture after which the customer lifetime value could increase or decrease.

Journey mapping 84

Journey mapping B2C Customer retention Sales 84

ProProfs Blog

OCTOBER 30, 2021

In more simple marketing terms, when you try to reach your customers with ad campaigns and messages, targeting the right audience is important. If you show your ads to everyone, only a few people will go down your sales funnel to become customers. The above examples are more helpful in understanding B2C audiences.

Marketing 142

Marketing B2B Advertising B2C 142

Totango

JULY 13, 2021

Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. Tell people about your business, get them in the store, sell them things, then look for more customers. Elements that Drive Customer Success Growth. Let’s take a look.

Customer centricity 107

Customer centricity B2C Upselling Enterprise 107

CSM Magazine

JULY 22, 2021

Henry Spitzer, VP of Sales at Lusha explains how community building is a powerful and cost-effective way to increase retention by creating a central destination for users to find support, advice and best practices. Gone are the days of static one-sided advertising that speaks at the customer. Growing Customer Retention.

Advertising 98

Advertising SaaS B2C Best practices 98

JustCall

DECEMBER 1, 2022

Understanding the Importance of Sales Goals. Sales teams play a vital role in the success of a business. Business owners want sales teams to sell more and sell quickly. While this might seem the ultimate aim of sales teams, it is not a definite goal. Sales teams perform in a synchronized manner when there are fixed goals.

Sales 52

Sales SaaS B2B B2C 52

Influitive

OCTOBER 30, 2015

Today’s customers have lots of choice, and since most B2B services run on a subscription basis, customers can cancel at virtually any time. To combat this, Chandar says marketers must focus less on acquiring customers, and more on interacting with customers. Delivering an exceptional customer experience.

Marketing 79

Marketing B2B B2C Upselling 79

JustCall

DECEMBER 7, 2022

You want to rev up your sales team performance to compete in this fast-paced world. Well, there are sales metrics and sales analytics software to take you closer to goals. Read on to know how to track and improve your sales performance by using the right metrics and analytical tools. What is Sales Analytics?

Analytics 52

Analytics Sales CRM Metrics 52

JustCall

NOVEMBER 24, 2022

Do you know that many sales reps don’t like to follow imposed instructions, and 2/3rds of all salespeople don’t follow a s ales process ? A B2C or B2B s ales process is never boring. A B2C or B2B s ales process is never boring. Despite everything, you need a formal sales process to complete sales faster.

Sales 52

Sales B2B Surveys B2C 52

ChurnZero

MARCH 31, 2023

Case studies have shown loyal customers spend more— up to six times more —over the customer lifetime. In other words, the growth a company generates from loyal customers will vastly outweigh the value of the initial sale. Here are 11 statistics, quotes and quips that make the case for investing in Customer Success teams.

Benchmark 98

Benchmark B2B Accountability Consulting 98

The Northridge Group

JUNE 2, 2023

Providing excellent customer experiences (CXs) is important for both business-to-customer (B2C) and business-to-business (B2B) contact centers. The stakes are usually higher with B2B customers. Business customers are often looking for a different type of CX than consumer customers.

B2B 67

B2B B2C Contact Center contact center associations 67

ProProfs Blog

MAY 6, 2020

Marketing Customer Experience Statistics. B2B Customer Experience Statistics. Retail Customer Experience Statistics. Mobile Customer Experience Statistics. Customer Experience Drives Sales Statistics. Digital Customer Experience Statistics. Customer Experience ROI Statistics.

Customer Experience 99

Customer Experience B2B B2C Sales 99

Customer Guru

AUGUST 21, 2018

DiJulius is a best-selling author of three books, a renowned keynote speaker, and an international customer experience consultant. She has published the training e-manual “Five Steps To The More Loyal Customers” and has had numerous articles published and products produced on customer retention, satisfaction, and loyalty.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

IdeasUnlimited

NOVEMBER 15, 2021

By giving your customers a number to call in case they would like to speak to you is a simple but effective way to let them know that you highly prioritize their shopping experience on your website. Customer service has many functions but chief among them is its ability to push customers into the purchase funnel which results in a sale.

Customer Service 75

Customer Service B2C Call Center Scripts 75

IdeasUnlimited

NOVEMBER 15, 2021

By giving your customers a number to call in case they would like to speak to you is a simple but effective way to let them know that you highly prioritize their shopping experience on your website. Customer service has many functions but chief among them is its ability to push customers into the purchase funnel which results in a sale.

Customer Service 75

Customer Service B2C Call Center Scripts 75

Skybridge

MARCH 4, 2021

The first thing to keep in mind, and the stats below will support this statement, is that customer service should not be seen as a cost, but as an investment that will lead to higher profits. So, why invest in customer service and CX? Senior Vice President, Sales and Marketing. Skybridge Americas.

Customer Care 52

Customer Care B2C B2B Customer retention 52

Amity

FEBRUARY 2, 2016

Are Your Customer Success Stories Being Heard? Communicating your customer's successes can be one the strongest marketing approaches there is. Exploring the Top 5 Benefits of Customer Success. The Reason Why More Companies Are Using Customer Success Teams to Ensure Customer Lifetime Value. • Whitepapers.

SaaS 80

SaaS Education Customer retention Sales 80

C3Centricity

AUGUST 17, 2020

RightNow Customer Experience Impact Report. Walker forecast that by 2020, customer experience will overtake price and product as the key brand differentiator. Customers 2020 Report. A 10% increase in customer retention levels result in a 30% increase in the value of the company. Bain & Co. Source ).

Customer centricity 118

Customer centricity Airlines Big data Marketing 118

TeamSupport

AUGUST 3, 2018

In this scenario, it’s not up to the sales team to provide the victory, but instead the onus falls squarely onto the customer success group. With customer retention critical to business success, fending off the competition means a healthy balance sheet and minimal churn.

B2B 56

B2B Self service B2C Morale 56

Totango

MARCH 26, 2019

In order for your enterprise to survive this shift to a customer-centered market, it must become customer-centered, too. A customer-centered approach makes customer satisfaction a top priority both before, during, and after the sale. Elements that Drive Customer Success Growth. Increase Customer Retention.

B2C 69

B2C Upselling B2B Education 69

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. onboarding Onboarding is familiarizing a new customer with the service.

Customer Experience 60

Customer Experience Journey mapping B2C B2B 60

ChurnZero

FEBRUARY 7, 2020

Report trends for Customer Success: 34% annual growth for Customer Success Managers (CSMs) in 2018. 72% of Customer Success roles are in the Software & IT industry with other top hiring industries including Internet, Marketing, and Finance. This means a vigilant focus on growing customer retention and lifetime value.

SaaS 64

SaaS Transportation B2C Customer retention 64