article thumbnail

Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Advanced companies map and plan this out, recognizing that experiences are actually a form of branding architecture, brought to life through excellent engineering.

article thumbnail

Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Technology isn’t a disruptive force in B2C retail only, a sector that has seen a massive e-commerce shift. The pandemic has brought everyone back to basics. Budgets have run tight, making buyers selective about what they pick.

B2B 388
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Customer Experience does not equal customer service!

CCNG

Michelle brings her extensive background in B2B/B2C/D2C organizations, including ownership of customer experience, client success and contact center operations among other to share with the CCNG community as a whole.

CCNG 195
article thumbnail

Accueil: Where and How Does Humanity Impact Customer Experience?

Beyond Philosophy

Create experiences that are proactively human-engineered. Within customer-related processes, experiences need to be designed, engineered, or re-engineered, so that authentic humanity is built in. B2b and b2c consumers trust humans more than companies or institutions. Advertising and promotion generate little trust.

article thumbnail

5 Top Customer Service Articles For the Week of November 30, 2020

ShepHyken

(Digital Commerce 360) Determined to transition from manual sales processes to eCommerce, construction equipment supplier Coates Hire discovered its eCommerce engine could do more—and also make its sales representatives more efficient. Here’s how a B2B construction equipment made the move.

article thumbnail

Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. From chatbots and voice assistants to recommendation engines, brands are integrating AI wherever they can, and for good reason.

article thumbnail

Top 5 Customer Service & CX Articles for Week of February 5, 2024

ShepHyken

Think of it as your passport to a steady revenue flow, a cost-effective approach to business growth, and a built-in marketing engine. My Comment: As I read this article about B2B marketing and CX, I thought that you could write the same article (with a few minor tweaks) about B2C. There’s not a lot of difference.