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Episode 1: Introduction | Tethr Learning Series ā€“ The four ā€œDā€™sā€ of better B2C sales performance

Tethr

This material originally appeared as part of our Learning Series podcast on B2C sales. Welcome to the Tethr Learning Series, The four “D’s” of better B2C sales performance. Then, we applied that model to a broader sample of more than two and a half million inbound sales calls.

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How to improve sales: The four ā€œDā€™sā€ of better B2C sales performance

Tethr

This year, weā€™re exploring a new frontier: inbound sales. We all want to know how to improve sales performanceā€”so thereā€™s a lot of snake oil out there founded on the mystique of a good seller, or the ā€œx-factorā€ of a good sale or sales agent. 4 Behaviors that Boost Inbound Sales. Want to learn more?

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Episode 2: Disqualify aggressively | The four ā€œDā€™sā€ of better B2C sales performance

Tethr

In the last episode , we discussed the research that went into our HBR article, 4 Behaviors that Boost Inbound Sales , and talked a little bit about that research and how it came about. In todayā€™s episode, we will be talking about the first behavior we discovered in our study on strategies for B2C selling: disqualify aggressively. .

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Episode 3: Prescribe, donā€™t diagnose | The four ā€œDā€™sā€ of better B2C sales performance

Tethr

In this series, weā€™re unpacking some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. We discussed this idea of disqualifying aggressively, and we found that almost a third of the inbound ā€œsalesā€ volume was from customers who had no intent to buy anything.

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Episode 4: Dig into objections | The four ā€œDā€™sā€ of better B2C sales performance

Tethr

In this series, weā€™re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. The same principle applies to an inbound sales organization. What are those unspoken sales objections, and what are you going to do about them? Listen to the original here.

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Episode 2: Disqualify aggressively | The four ā€œDā€™sā€ of better B2C sales performance

Tethr

In the last episode , we discussed the research that went into our HBR article, 4 Behaviors that Boost Inbound Sales , and talked a little bit about that research and how it came about. In todayā€™s episode, we will be talking about the first behavior we discovered in our study on strategies for B2C selling: disqualify aggressively.

B2C 62
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Episode 2: Disqualify aggressively | The four ā€œDā€™sā€ of better B2C sales performance

Tethr

In the last episode , we discussed the research that went into our HBR article, 4 Behaviors that Boost Inbound Sales , and talked a little bit about that research and how it came about. In todayā€™s episode, we will be talking about the first behavior we discovered in our study on strategies for B2C selling: disqualify aggressively.

B2C 62