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When B2B and B2C Key Performance Metrics Flatline….

Beyond Philosophy

performance metrics flatline and, for all intents and purposes, have little or no granular actionability. The first, a B2C example, involves a major player in the cable television industry. Two years ago, they adopted, system-wide, one of the popular single number performance metrics. appeared first on.

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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

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5 Top Customer Service Articles for the Week of July 1, 2019

ShepHyken

(Forbes) Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. Focusing on metrics, training and AI is this author’s formula for delivering a better experience that gets makes customers want to come back for more.

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. He writes about designing a compelling customer experience process and training your team to implement it.

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Developing and Executing Effective CX Metrics, Measurements and ROI

Speaker: Bob Azman, Founder and CXO, Innovative CX Solutions, LLC

This session will cover key metrics used to determine ROI. It will also cover the type of VOC measurements that can be utilized in any business environment, be it B2B, B2C, or B2B2C.

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Cisco’s Four Key Steps to Enhancing Customer Experience

ShepHyken

The metric that matters the most is the success and thriving of the customer’s business. Plus, Shep and Andrew share more customer experience tips applicable to businesses, whether in B2B, B2C, or in government. Create a comprehensive digital experience encompassing partners, customers, and internal teams. Measure what matters.

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Eliminating Experience Pain Points, and Creating Customer Satisfaction: Is This Ever Enough?

Beyond Philosophy

And, this perspective got me to thinking: Irrespective of B2B or B2C industry, is the fundamental meeting of basic customer expectations, such as a pain-free transactions or experiences, ever sufficient to drive loyalty behavior? And, on a related note, is complete satisfaction ever enough to build and sustain loyalty behavior?

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