When B2B and B2C Key Performance Metrics Flatline….
Beyond Philosophy
JUNE 20, 2015
The first, a B2C example, involves a major player in the cable television industry. Web-based survey invitations were sent to the company’s current customers. Close to 1,000 survey responses were received. As a core performance metric, customer bonding is very much alive and well in both B2B and B2C products and services.
Let's personalize your content