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Designing Customer-Centric Products When customers abandon shopping carts, flood support lines, or click the wrong buttons repeatedly, they’re pointing to fixable problems. Product teams study behavior patterns like these, measuring how users interact with each feature.
The cable companies were not in telephone service, were not in security, were not in wireless service. As we start bundling services in the banks and in telecommunications, we’ve seen the complexities rise. About 10 or 15 years ago we led simpler lives. It goes both ways.
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