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Guest Blog: How to Engage Customers with Your Brand

ShepHyken

In the words of Gallup, a management consulting company, customer engagement is a customer’s psychological or emotional attachment to a product, company, or brand. It can capture customer data including average spend, visit frequency, lifetime value, itemized purchases, and competitive benchmarks. Principle #2 Re-engage customers.

Benchmark 311
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Key Learning from 15 Years of Net Promoter Stats

Beyond Philosophy

In their 15th annual Net Promoter Benchmark Study, he gave a great presentation of some really interesting stats on NPS. If you enjoyed this post, you might be interested in the following blogs: Case Study: Increase Your Sales by 47% By Doing This…. The One Question To Ask When Making Decisions.

Banking 383
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When It Comes To CX, Sweat The Small Stuff

Beyond Philosophy

In our customer experience consultancy, clients tell us customers make decisions based on price or features. In our Customer Experience Strategy consulting, we do research called the Emotional Signature ® , which identifies the things customers don’t say they want but drive a great deal of value.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

The methods used to understand competitors most often involve one or more approaches to benchmarking. Benchmarking goes beyond competitive analysis to interpret how peer organizations do what they do in terms of quality, time, cost and overall customer value dimensions. It is not copying the best.”

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Employee Happiness is the Key to an Excellent Customer Experience

Beyond Philosophy

In our global Customer Experience consultancy, we start with some of the tools and techniques we use with Customer Experience but apply them to employees. As Customer Experience consultants, we believe in servant leadership. What we’re talking about here is human behavior. WHY CUSTOMER MEMORIES ARE MORE IMPORTANT TO YOUR CX.

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Customer Experience ROI: How You Prove You Understand Customer Experience Strategy

Beyond Philosophy

As Customer Experience consultants, we see this all the time. If you want to benchmark your organization’s performance in the new world of behavioral economics against other companies, take our short questionnaire. They just can’t quantify it, or at least three out of four companies can’t, per Thompson’s research.

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4 Vital Concepts of Behavioral Economics Every CX Manager Should Know

Beyond Philosophy

In our global Customer Experience consultancy, we use the Emotional Signature ® to help organizations discover what the “real reasons” are to buy their product or service. If you want to benchmark your organization’s performance in the new world of Behavioral Economics against other companies, take our short questionnaire.