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Brandambassadors have used the Net Promoter Score (NPS) to get those answers for almost a decade. Strong scores could encourage you to take action in the form of upsell, cross-sell, and expansion campaigns , or by developing a customer casestudy or asking the customer to speak at an event.
This means you must perform customer advocacy to ensure that the existing customers become your brandambassador and promote your brand. Create a group of customer success managers (CSMs) who will be in charge of assisting clients in reaching their next benchmark.
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