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How to Create a Great Customer Perception Survey

Fonolo

There are many ways you can listen and learn how customers perceive your brand, but the easiest way is to simply ask them! Creating a consumer perception survey is the first step — here’s everything you need to know so you can find out what customers really think of your brand. Types of Customer Perception Surveys.

Surveys 119
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CSAT vs. NPS: Understanding Customer Success Metrics

Solvvy

Moreover, they’re more likely to increase spend with your company and become “brand ambassadors. Business leaders responding to a SuperOffice survey revealed that their top business priority through 2025 is enhancing customer experience. Sample calculation: A business surveys 500 customers.

Metrics 106
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What is Net Promoter Score?

Babelforce

9-10 are promoters – Respondents to the survey with a 9 or 10. This is the equation for calculating NPS: To make sense of it all, let’s consider the following example: After a month of sending out the survey to your customers the results pour in as follows: % of detractors = 12. % of passives = 50. % of promoters = 38.

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Customer Perception: The Complete Guide

Fonolo

There are two main ways of finding out how customers perceive your business: Ask them Listen to them Ask them with a survey This is the tried and tested method, and I would encourage all brands to have some sort of customer satisfaction or net promoter score survey. Make sure you take advantage of all of them.

Surveys 104
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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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How to Improve NPS: 6 Best Practices for Your CS Team

Totango

Brand ambassadors have used the Net Promoter Score (NPS) to get those answers for almost a decade. Regularly Survey Customers. Send NPS surveys to customers by segment. This allows you to see how each group performs on average, and saves you time by grouping customers before surveys are taken, rather than after.

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Hear Tony Medrano’s Benchmark CallTalk Podcast Recording

RapportBoost

But, in a related survey, 41% of customers preferred live chat compared to 32% who preferred telephone, and 23% who preferred email. Agents are your brand ambassadors, and helping them do their jobs better makes them happier. Customers expect faster response times than ever in email and MUCH faster in live chat.