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Top 5 Customer Service & CX Articles for Week of January 26, 2025

ShepHyken

According to Forresters Consumer Benchmark Survey, 2024, 54% of US online adults agree that loyalty programs influence what they buy, and 64% agree that programs influence where they make purchases. For example, rewarding a customer with a free sandwich after they buy nine sandwiches is the same as a 10% discount.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

The methods used to understand competitors most often involve one or more approaches to benchmarking. Benchmarking goes beyond competitive analysis to interpret how peer organizations do what they do in terms of quality, time, cost and overall customer value dimensions. It is not copying the best.”

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Digital Transformation: The Unexpected Opportunities and Surprising Problems for Customer Experience

Beyond Philosophy

We spoke with Amit Sharma, CEO of Narvar and consultant to brands like Apple, Levi’s and Walmart, about how to keep up the emotional engagement with your customers even when interacting through technology. For example, Patagonia is excellent at authenticity. Another example could be a return to store option for the online channel.

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When It Comes To CX, Sweat The Small Stuff

Beyond Philosophy

In our customer experience consultancy, clients tell us customers make decisions based on price or features. In our Customer Experience Strategy consulting, we do research called the Emotional Signature ® , which identifies the things customers don’t say they want but drive a great deal of value. Sources: Chemi, Eric.

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Key Learning from 15 Years of Net Promoter Stats

Beyond Philosophy

In their 15th annual Net Promoter Benchmark Study, he gave a great presentation of some really interesting stats on NPS. For example, Rocks has discovered that brands that have made providing a simpler Customer Experience their priority have performed “especially well” with regards to NPS. Quite a lot, it turns out.

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Employee Happiness is the Key to an Excellent Customer Experience

Beyond Philosophy

In our global Customer Experience consultancy, we start with some of the tools and techniques we use with Customer Experience but apply them to employees. For example, we ask questions like: What’s the experience that you’re trying to deliver to your employees? What emotions are you trying to evoke in your employees?

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Customer Experience ROI: How You Prove You Understand Customer Experience Strategy

Beyond Philosophy

For example, I was talking to people that were newly appointed Customer Experience representatives for their companies. As Customer Experience consultants, we see this all the time. However, fixing problems is an example of small stuff. The 75 percent that Thompson describes makes sense to me. You should fix your problems.