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Key Learning from 15 Years of Net Promoter Stats

Beyond Philosophy

In their 15th annual Net Promoter Benchmark Study, he gave a great presentation of some really interesting stats on NPS. First Direct, a phone and online retail bank in the UK, scored the highest in the UK study, 61 points higher than the HSBC, the bank that owns them. We are a society of people who just want it simple.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

The methods used to understand competitors most often involve one or more approaches to benchmarking. Benchmarking goes beyond competitive analysis to interpret how peer organizations do what they do in terms of quality, time, cost and overall customer value dimensions. It is not copying the best.”

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Is CX Dying? 7 Ways to Save Customer Experience at Your Organization

Beyond Philosophy

As a global Customer Experience consultant since 1998, before Customer Experience was a glint in its father’s eye, here’s what I say you need to do. Also, consider hiring outside consultants to talk to them about Customer Experience. Hire consultants to run a workshop. But we can change it. Those are the problems.

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Best Practices For A Powerful Professional Network: Part 3

CCNG

And industry benchmarking, trend analysis, and best practices all help shape your strategic decisions. Your professional network provides valuable opportunities to benchmark programs, practices and performance. Seek out peer-to-peer discussion, industry benchmarking studies, and special-interest initiatives.

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4 Vital Concepts of Behavioral Economics Every CX Manager Should Know

Beyond Philosophy

I have been studying Behavioral Economics for a few years now and applying those principles to Customer Experience. In our global Customer Experience consultancy, we use the Emotional Signature ® to help organizations discover what the “real reasons” are to buy their product or service. Otherwise, they are going to make up their own.

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Are You Ready for Facial Recognition Technology in Your CX?

Beyond Philosophy

As an academic marketer and an expert in neurology, Hedgecock does psychology-based research and studies neuromarketing, or how the brain works when we make decisions. Hedgecock and the team decided to do a study to determine if people’s emotions could predict their food consumption. They called it “The Creepy Project.”

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Memory Cues – Excellent CX Is Useless If No One Remembers It

Beyond Philosophy

A study from Stanford showed how the cues work. At the one-week mark, researchers then asked the participants to come back into a different lab for what was ostensibly a separate study. A week later, the study participants turned in their food journals. How Memory Cues Influence Customer Behavior.