Benchmark Customer Care Customer effort 
COPC
JULY 25, 2022
Even with phone and email decreasing in popularity, the preference for self-service may not be growing as quickly as the customer care industry would hope. We can partially attribute the delay in growth to poor design, where customers experience more challenges than solutions.
Ansafone
MAY 12, 2025
Net Promoter Score (NPS) :Measures customer loyalty by asking how likely a customer is to recommend your business to others. Customer Effort Score (CES) :Evaluates how easy it was for customers to resolve their issue or complete their desired action. The lower the perceived effort, the more positive the experience.
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Tethr
OCTOBER 2, 2020
And how can you turn customer effort into effortless customer loyalty in every interaction? We’ll teach you that and more in “The Anatomy of an effortless service customer interaction.” ” THE BIG TAKEAWAYS: One customer interaction can undermine an entire customer experience.
Fonolo
APRIL 24, 2018
For this report they surveyed customer experience, contact center, marketing, customer care, IT, and operations professionals. Key findings: Reducing customer effort ranks as the #1 customer experience priority for the coming year. Compare, for example with State of Customer Care report we covered here.
Netomi
MARCH 27, 2022
Throughout the entire customer lifecycle, there are many moments that add up to a person’s relationship with and feelings towards a brand. This includes in-store and online shopping experiences, customer care interactions and learning to use a product itself. Benchmarks for CSAT Scores By Industry. CSAT vs. NPS .
Stafford Communications
MAY 12, 2020
This approach is the workhorse of customer care organizations – it can be used across different channels and hones in on a specific service experience rather than an entire ‘brand experience.’ Additionally, NPS has been widely understood by marketing functions, making it a great way to tie your customer care efforts to marketing goals.
Stafford Communications
MAY 12, 2020
This approach is the workhorse of customer care organizations – it can be used across different channels and hones in on a specific service experience rather than an entire ‘brand experience.’. So it’s not as easy to benchmark yourself with other organizations. Emojis Perhaps asking the question “How did we do today?”
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