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Collecting customer & employee feedback as part of the due diligence process allows astute investors to not only gain an intimate understanding of the needs and unique characteristics of an acquisition company’s target customer population and employee base, but also helps you avoid that “Oh $#*!”
Emails : Written communications, often detailing specific issues or feedback, which can be analyzed for content richness and sentiment. Social Media : Customers today take to platforms like Twitter, Facebook, and LinkedIn to voice concerns, appreciation, or feedback. Live Webchat : Instant messaging platforms on websites or apps.
The beauty of virtual spaces is not only the establishment of a different, more customer-centric corporate culture: customers’ footprints are now easier than ever to map and transform into revenue. Feedback is easier than ever to collect, and customer demands (although ever-growing) are becoming easier to identify and meet.
Successful subscription businesses treat each cancellation as valuable feedback, using exit surveys and behavioral data to identify improvement opportunities. These agencies typically offer subscription-specific services including churn analysis, competitive benchmarking, and pricing optimization.
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