The Role of Customer Effort Score (CES) in Improving SaaS CX
Nicereply
DECEMBER 17, 2024
In this sense, CES can almost act as a gauge of how well a company is doing against its benchmarks and those of competitors. In-app surveys, email follow-ups, and chat-based feedback mechanisms can all be independently or collectively used to gather comprehensive feedback. Yet qualitative feedback still has lots of value as well.
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