Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

SaaS 103

SaaS Upselling Metrics Journey mapping 103

ChurnZero

MAY 2, 2024

The 2024 B2B SaaS Benchmarking Survey by SaaS Capital is the most comprehensive and up-to-date source of its kind for SaaS and customer success leaders who want to know where they stand compared to peers and competitors. Takeaway 1: Equity is hard to get right now, and very few people are doing it.

SaaS 52

SaaS Benchmark B2B Surveys 52

ChurnZero

APRIL 11, 2025

User adoption drives down user acquisition costs, stretches marketing resources, increases customer lifetime value, and brings flexibility to your teams product resource investments. You aim to identify whats important to the customer, set expectations, and measure success. But how do you know if your onboarding tactics really work?

Metrics 86

Metrics Benchmark Feedback SaaS 86

Totango

DECEMBER 29, 2021

A customer-centric product roadmap meets the needs of today’s digital-driven SaaS market. Today’s SaaS customer makes purchasing decisions based on their digital experience of your brand. When upgrading your product, marketing considerations also come into play. To measure this, you need to define value benchmarks.

Customer centricity 104

Customer centricity SaaS Upselling Metrics 104

PeopleMetrics

APRIL 17, 2015

Today, we offer a guest post examining customer experience from a digital marketing perspective. This post was penned by Maya Nix, Marketing Content Producer for ClickTale. This subjective perception makes CX optimization evasive, ambiguous, and challenging to measure and benchmark. The Economics of Customer Experience.

Marketing 108

Marketing Customer Experience Benchmark Wireless 108

ChurnZero

JUNE 24, 2022

With the “great resignation,” fluctuations of the public and private markets, and the omnipresent pandemic, we find ourselves continuously, and quickly, adapting to the shifting landscape. What does this mean for B2B SaaS businesses? It’s the largest survey of private SaaS companies in the world with over 1,500 responses.

Benchmark 52

Benchmark SaaS Metrics B2B 52

ChurnZero

JUNE 23, 2023

Not too long ago, SaaS companies were focused on growth at all costs. Fortunately, SaaS Capital , which provides debt financing to growth companies, recently published its annual B2B SaaS retention study. The reports benchmarks are segmented by annual contract value (ACV) and annual recurring revenue (ARR) for relevance.

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Benchmark Customer retention SaaS B2B 52

ChurnZero

MARCH 18, 2022

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. Leading SaaS expert, Dave Kellogg, and ChurnZero CEO, You Mon Tsang, sat down to answer all the questions you want to know about SaaS metrics like ARR, NRR, GRR, LTV, and CAC (i.e.,

SaaS 98

SaaS Metrics Surveys Enterprise 98

Callminer

OCTOBER 11, 2018

FCR on social/text needs to be amended to first conversation resolution as customers rarely provide all info needed to resolve a query upfront, but measuring this provides a benchmark you can use against other channels. Nate specializes in digital marketing as well as data curation and protection. Nate Masterson @MapleHolistics.

Call Center 561

Call Center Metrics Contact Center Wait times 561

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

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SaaS Marketing Upselling Chief Customer Officer 64

Kayako

JULY 27, 2017

But this is your life as a manager developing a SaaS customer support model that scales. 5 Metrics that shape your SaaS customer support model. A lot of the structure of your SaaS support model can be built around the insights from your conversation volume. And there’s so many metrics you can track ! What can it tell you?

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Metrics SaaS Surveys Enterprise 80

ChurnZero

JUNE 17, 2022

If so, what are the main changes that you’ve seen in the market towards onboarding? Irit: How do you come up with a benchmark? Now, I can easily benchmark customer onboardings and identify people who potentially are deviating from the prescribed plan for success. Bree: Onboarding metrics overall have become a hot topic.

Metrics 98

Metrics SaaS Surveys Self service 98

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. Customer service. Customer success.

B2B 122

B2B Journey mapping SaaS Upselling 122

ClientSuccess

SEPTEMBER 28, 2020

Customer success is a unique department within a SaaS organization. In the past few years, however, SaaS organizations – including executives, decision makers, and board members – have started to realize that a strong customer success department is critical to the long-term success of an organization.

SaaS 105

SaaS industry standards Benchmark Accountability 105

ChurnZero

DECEMBER 20, 2021

B2B SaaS Benchmarks: How Does Your Company Compare to +1500 of Its Peers? Watch this webinar to cover: A deep dive on 2020 SaaS retention benchmarks and the impacts the pandemic has had. Overview of the current B2B SaaS market and valuation drivers. Speakers: Rob Belcher, Managing Director, SaaS Capital.

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Chief Customer Officer SaaS Benchmark B2B 98

ClientSuccess

MAY 17, 2022

NPS is a great way to measure customer satisfaction, customer willingness to be part of marketing efforts, and growth potential. Before we get into benchmarks, let’s take a step back and review what NPS entails. NPS benchmarks. Here are some recognized NPS benchmarks to measure your score against: Consulting – 62.

Benchmark 52

Benchmark B2B SaaS Metrics 52

Callminer

AUGUST 1, 2017

Tyler Riddell is the Vice President of Marketing for eSUB with over 15 years of experience in Marketing, Product Management, Advertising, and Public Relations. He has a proven track record for successful go to market and corporate communication programs in multiple vertical tech markets. Tyler Riddell. Rachel Ivers.

Contact Center 334

Contact Center Call Center Average Handle Time Real estate 334

Nicereply

SEPTEMBER 4, 2023

Average NPS by Industry NPS Leaders by Industry Benchmarking your Net Promoter Score What is a Good NPS Score for SaaS? A NPS score is a market research metric that measures customer loyalty, satisfaction, and the likeability of a company’s performance. Consumer 2023 Net Promoter Benchmarks.

Benchmark 105

Benchmark Surveys Employee engagement Metrics 105

CustomerSuccessBox

FEBRUARY 17, 2022

If you’ve ever taken a Marketing 101 course, you’ve learned that retaining a customer is far more profitable than attracting new customers. Unfortunately, many SaaS companies overlook this and focus on generating new leads. I would say that Net Dollar Retention (NDR) is one of the most important metrics for SaaS companies.

Benchmark 52

Benchmark SaaS Customer retention Upselling 52

Education Services Group

MARCH 18, 2020

You’ve likely heard that Customer Success was born out of the subscription economy, and new market needs of subscription customers. This also means that CS is primarily referenced with some level of connection to SaaS. Non-SaaS businesses are hopping on board the Customer Success train to meet market demand and consumer expectations.

SaaS 52

SaaS Best practices Metrics Benchmark 52

CustomerSuccessBox

NOVEMBER 9, 2021

The main difference between traditional businesses and SaaS businesses: the cost of growth. In the traditional world of software, companies like Oracle or SAP base their business on the marketing of licenses for their solutions. The SaaS Business Model. SaaS vendors do not play on the same court.

SaaS 52

SaaS Customer retention Metrics Benchmark 52

ChurnZero

JUNE 19, 2020

To answer that and more, we invited SaaS Capital’s Managing Director, Rob Belcher, and Software Equity Group’s Managing Director, Allen Cinzori, to join us for a webinar. Speakers: Rob Belcher , Managing Director, SaaS Capital. This is also the first time SaaS companies have ever been tested in a down market.

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SaaS Metrics Surveys Customer retention 72

Jive

SEPTEMBER 4, 2018

At the top of the list are SaaS, BYOD and Hosted VoIP—all of which are setting the benchmark for business communications in 2018. SaaS—Why it matters. SaaS-based services can be availed following a subscription model. In essence, SaaS and BYOD provide a lot of context for its growth.

voip 52

voip SaaS Technology Benchmark 52

ChurnZero

JUNE 9, 2023

A healthy benchmark is a 95% renewal rate in a given period. A healthy GRR industry benchmark is 80-85% while high-performing SaaS companies often reach 90%. A healthy benchmark is 100% NRR or greater. It’s difficult to provide broad benchmarks because these metrics vary based on contract size, CAC and average lifetime.

Finance 98

Finance Metrics Benchmark Chief Customer Officer 98

aircall

NOVEMBER 28, 2022

Pipedrive is a SaaS unicorn—a deal-driven CRM solution which empowers marketing and sales teams. Before using Klaus: CSAT was 95% – above 2022’s benchmark of 89%. IQS measured 86% – slightly below 2022’s benchmark of 89%. There are 900 employees globally, serving 100,000 businesses across 179 countries. Book a demo.

SaaS 62

SaaS Calibration Customer Service Benchmark 62

CSM Practice

MAY 21, 2021

In a rapidly evolving yet tight-staffed Saas startup, Customer Success is often overlooked as a growth driver. Most Saas startups focus on customer attraction and acquisition, forgetting that taking care of existing customers and ensuring retention is equally important. Why SaaS Startups Need Customer Success.

SaaS 52

SaaS Benchmark Enterprise outsourcing 52

CustomerSuccessBox

MARCH 25, 2021

You’ve spent considerable time creating various marketing and sales funnels to convince your customer how your product can solve their problems. They’ve moved down your marketing and sales funnel and have finally invested in your software. . Financial Mathematics of a SaaS business model. What’s next? So why do we do that?

Customer retention 52

Customer retention SaaS B2B Upselling 52

ChurnZero

MAY 11, 2021

As opposed to the SaaS, which stands for software as a service. . TSIA’s Customer Success benchmark data shows that 49% of companies monetize customer success, and when a company monetizes customer success, their Net Promoter Score is higher. If you are wondering what XaaS stands for, it means anything/everything as a service.

SaaS 98

SaaS Benchmark B2B Analytics 98

Amity

APRIL 25, 2016

Director of Marketing - ServiceRocket. Bill is a revenue marketer who leverages his background in professional development and training to create and execute content marketing strategies that drive profitable customer behavior. Market Strategy Manager - OpenView Venture Partners. C X Journey. Bill Cushard. Bill Quiseng.

SaaS 96

SaaS Chief Customer Officer Consulting Consulting 96

AWS Machine Learning

JULY 24, 2024

It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, ecommerce, analytics, and application development. Salesforce Apex is a certified framework for building SaaS apps on top of Salesforce’s CRM functionality.

Engineering 130

Engineering CRM SaaS Sales 130

ChurnZero

SEPTEMBER 26, 2019

2019 SaaS Awards Announced – Appealie Honors Best Product and Leaders in SaaS. . APPEALIE has announced the winners of the 2019 SaaS Awards, including inaugural executive and investor awards. 23 SaaS apps were recognized for their demonstrated excellence and customer outcomes. OVERALL SAAS AWARD WINNERS.

SaaS 45

SaaS Benchmark Surveys Feedback 45

AWS Machine Learning

SEPTEMBER 11, 2024

The recent history of PBAs begins in 1999, when NVIDIA released its first product expressly marketed as a GPU, designed to accelerate computer graphics and image processing. A second benchmarking measure is absolute-performance , meaning how quickly can a given job be completed independent of price.

Benchmark 114

Benchmark Banking Analytics Big data 114

ShepHyken

APRIL 7, 2023

This week, we feature an article by Manpreet Singh Chawla, senior digital marketing executive at Knowmax , a SaaS-based organization that offers knowledge management solutions for various industries. Conduct qualitative market research. He shares how organizations can identify and solve customer pain points.

Advertising 120

Advertising SaaS Multichannel Wait times 120

Totango

OCTOBER 7, 2021

In the SaaS industry, one of the best ways to get customer feedback is to see what customers are actually doing with your software product. After specific product adoption benchmarks have been achieved. Click to download. Use a Product Analytics Map for Your Product. After onboarding has been completed. Monitor Product Review Websites.

Feedback 108

Feedback Benchmark Surveys Analytics 108

Amity

JULY 13, 2016

The misconception with SaaS is that there is no longer a need for a team of this nature in today’s organization. However, there are a number of resources on SaaS, growth, retention, and Customer Success with valuable insights that you should be tapping into as well. But this couldn’t be farther from the truth.

SaaS 81

SaaS Best practices industry standards Consulting 81

Influitive

FEBRUARY 16, 2017

In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied.

Marketing 61

Marketing B2B SaaS Sales 61

ChurnZero

JANUARY 11, 2024

In other words, we asked more complicated and probing questions in each subsequent year to reveal better benchmarks. Venture funding slowed as did the IPO market. 2023 customer success budgets Economic context: U.S. businesses braced for a recession that some economists had forecasted but never materialized. of revenue.

SaaS 52

SaaS Benchmark Surveys Finance 52