ClientSuccess

OCTOBER 22, 2019

As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. The growth of customer advocacy has been a boon for customer success teams for a few reasons.

Customer advocacy 40

Customer advocacy SaaS Upselling Accountability 40

Influitive

MAY 19, 2016

In this eBook, you’ll learn how to turn finance professionals into advocates by: Finding out what really motivates them. Their work is cyclical and driven by unmovable deadlines, which may impact the time and the way they interact with an advocate marketing program,” says Lisbeth Hansen , Director, Customer Advocacy at Demand Spring.

Finance 40

Finance Customer advocacy Education Marketing 40

Influitive

JUNE 2, 2016

One of the best ways to do this inside an advocate marketing program is through education. This includes activities that offer tips and tricks for better product use, as well as best practices that help customers grow and develop. Remember that customers don’t have unlimited time. Download now.

Education 75

Education Marketing Personalization Best practices 75

Influitive

AUGUST 3, 2015

Provide them with tips, tricks and best practices before asking them to post on a review site. To get your advocates more involved in your content , use their photos and quotes in blog posts and ebooks. Download the free eBook now. Also, ensure that your advocates know your product as well as you do.

B2B 66

B2B Marketing B2C Education 66

ClientSuccess

APRIL 4, 2018

This series, now a community for frontline Customer Success Managers (CSMs), discusses trends, best practices, and advice that can help the frontline. What is one customer success best practice you’ve applied in the last few months that has had a positive impact on your success in your role? Question 1.

Management 40

Management Customer advocacy Best practices SaaS 40

ChurnZero

DECEMBER 20, 2019

Greater collaboration between C S and Sales will result in “pods” of sales, C SMs , Consultants and Product Managers driving the expansion of target customers. Data and sentiment will help these “pods” identify advocates and quantify the benefit of greater customer advocacy. Customer Success Resource.

Chief Customer Officer 61

Chief Customer Officer Sales SaaS Customer centricity 61

Influitive

JANUARY 16, 2017

Today’s customers don’t want to be treated like just another email address. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by. Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason.

Accountability 55

Accountability Marketing B2B Personalization 55

SmartKarrot

JANUARY 5, 2021

Rick has authored the book named “ Practical Customer Success Management: A best practice framework for managers and professionals ” which is an amazing collection of practical advice and assistance for Customer Success professionals at all levels. Peter Armaly. Jay Nathan. Ari Hoffman.

Chief Customer Officer 21

Chief Customer Officer SaaS B2B Coaching 21

SmartKarrot

AUGUST 4, 2020

When you see a strong customer success leader who wreathes a stern connection with the cross-departments as well, there is a warm path to product development. And as the CS teams develop customer advocacy, sales begin to see the impact of customer success in no time. Applying customer segments. Final Take.

Journey mapping 10

Journey mapping SaaS Customer advocacy B2B 10