Best practices Customer advocacy eBook 
ClientSuccess
NOVEMBER 24, 2021
Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement. eBook: Customer Success Best Practices from 20+ Executives.
ClientSuccess
NOVEMBER 22, 2021
From checking in with clients during weekly calls to ‘scoring’ accounts in your CRM, customer sentiment drives many of the strategic projects and growth initiatives for your customers. But did you know sentiment management can also be a customer marketing focus? eBook: 5 Ways To Surprise & Delight Your Customers.
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ClientSuccess
DECEMBER 5, 2022
Have a high-level executive such as the CEO directly invite customers to join your CAB, and outline all expectations, travel requirements and input needed. Even in the beginning stages of a business, it’s important to create an early customer advocacy CAB. eBook: 5 Ways to Surprise & Delight Your Customers.
ClientSuccess
OCTOBER 22, 2019
As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. The growth of customer advocacy has been a boon for customer success teams for a few reasons.
Influitive
MAY 19, 2016
In this eBook, you’ll learn how to turn finance professionals into advocates by: Finding out what really motivates them. Their work is cyclical and driven by unmovable deadlines, which may impact the time and the way they interact with an advocate marketing program,” says Lisbeth Hansen , Director, Customer Advocacy at Demand Spring.
Influitive
MAY 12, 2016
Learn how to make your account-based marketing more effective with advocacy. In this free eBook, we’ll share how your advocates can give your account-based marketing strategy an extra boost and explain why these two customer-centric marketing strategies work better together. Create your dream ABM program!
Influitive
OCTOBER 11, 2015
In this stage, buyers have made the commitment to invest in your solution and are looking for advice from current customers and product experts to get the most from their investment. Try crowdsourcing tips and suggestions from your advocates to create a best practices user’s guide to share with your new customers.
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