ClientSuccess

NOVEMBER 24, 2021

Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement. eBook: Customer Success Best Practices from 20+ Executives.

Marketing 52

Marketing Customer advocacy Customer centricity Best practices 52

Influitive

MARCH 19, 2020

In the most recent installment of our customer success webinar series, I had the opportunity to chat with trailblazing advocate marketer Cristina Melluzzi, Global Head of Customer Advocacy and recipient of the 2019 BAMMIE award for Advocate Marketer of the Year.

Marketing 52

Marketing Customer advocacy Best practices 52

Natalie Petouhof

APRIL 7, 2016

Tweet Customer experience management is a top priority for many enterprises, particularly as we look beyond 2016 to the competitive landscape. Today, customer experience heavily influences customer retention, customer loyalty, and customer advocacy – all desirable outcomes for modern organizations.

Customer Experience 45

Customer Experience Management Customer advocacy Best practices 45

Totango

OCTOBER 13, 2020

You can activate word-of-mouth recommendations by turning customers into advocates , and display their advocacy through case studies published on your website, reference calls, or testimonials from clients included in webinars. Customers who become advocates stimulate enterprise growth and drive value.

Customer advocacy 63

Customer advocacy B2B Enterprise Feedback 63

ClientSuccess

NOVEMBER 22, 2021

From checking in with clients during weekly calls to ‘scoring’ accounts in your CRM, customer sentiment drives many of the strategic projects and growth initiatives for your customers. But did you know sentiment management can also be a customer marketing focus? eBook: 5 Ways To Surprise & Delight Your Customers.

Marketing 52

Marketing Customer advocacy Surveys Best practices 52

ClientSuccess

OCTOBER 22, 2019

As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. The growth of customer advocacy has been a boon for customer success teams for a few reasons.

Customer advocacy 40

Customer advocacy SaaS Upselling Accountability 40

Influitive

MAY 12, 2016

In this free eBook, we’ll share how your advocates can give your account-based marketing strategy an extra boost and explain why these two customer-centric marketing strategies work better together. The five-part Playbook is a detailed “how-to” guide based on proven best practices. Create your dream ABM program!

Accountability 61

Accountability Marketing B2B Customer advocacy 61

Influitive

JUNE 2, 2016

Check out my webinar below, or read on to learn how! One of the best ways to do this inside an advocate marketing program is through education. This includes activities that offer tips and tricks for better product use, as well as best practices that help customers grow and develop. Download now.

Education 75

Education Marketing Personalization Best practices 75

Amity

APRIL 24, 2017

It wasn’t until we closed some deals that a couple of our customers started to ask about implementation, onboarding, and best practices. Being the keener that I was, I volunteered to work out an implementation plan, and that’s how Customer Success was born at Loopio.

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Metrics Sales Best practices Customer advocacy 93

Kayako

JULY 30, 2018

Content Marketing Ideas for Incredible Customer Experiences. After years of building customer success teams and programs, it seemed natural to take on my next challenge – build a global customer advocacy strategy.

Marketing 50

Marketing Customer Experience Customer centricity B2C 50

ChurnZero

JUNE 27, 2023

Subjective internal: Results of periodic business reviews, Customer Success Manager (CSM) sentiment, engagement and responsiveness, customer fit within the ideal customer profile (ICP). Subjective external: NPS, customer satisfaction scores (CSAT), customer advocacy and perceived return on investment (ROI).

Journey mapping 52

Journey mapping SaaS Customer advocacy Finance 52

Amity

JANUARY 20, 2016

When I co-founded my first SaaS company in the early 2000’s, we treated customer success and customer service as one and the same. However, as we grew and reached scale, our one-size-fits-all customer service + customer advocacy model began to break down under the weight of our success. New reader?

SaaS 48

SaaS Accountability Customer advocacy Upselling 48

Education Services Group

JUNE 15, 2022

Human capital management is a key element of Customer Success maturity and something to pay close attention to as you build and scale your CS team. One of our recent webinars tackles the topic of nurturing employee success in Customer Success. We’ve got our own webinar series now where people can see how we interact.

SaaS 52

SaaS Management Best practices Customer advocacy 52

SmartKarrot

OCTOBER 19, 2022

Educate the clients’ workforce and hold webinars to ensure everyone knows how to use the Workplace application. Maximize customer retention by providing excellent customer service, product knowledge and sharing best practice.

Customer advocacy 19

Customer advocacy Coaching Banking Accountability 19

SmartKarrot

OCTOBER 3, 2023

Continuous Education and Training: Provide educational resources, tutorials, webinars, and interactive training modules to help users maximize the value they derive from your product. Proactive Customer Success Management: Implement a dedicated customer success team that actively monitors and supports customers throughout their journey.

Gamification 11

Gamification Education CRM Feedback 11

ChurnZero

JANUARY 6, 2025

So how should you position yourself for 2025s incoming customer success trendsand should you be nervous, optimistic, or a cautious blend of both? Well also see a lot more digital CS in the enterprise space, with engagement models based on how the customer wants to interact with you, rather than just on company size or annual spend.

SaaS 52

SaaS Customer advocacy Best practices Finance 52

CustomerSuccessBox

NOVEMBER 24, 2021

Retaining customers Improving your brand’s reputation Customer Advocacy Competitive advantage Converting potential customers into real customers. These reasons give a glimpse of why creating and proving customer value is extremely important. Build Community for your customers. Be proactive.

Upselling 52

Upselling Feedback Customer advocacy B2B 52