ShepHyken

FEBRUARY 25, 2024

How Customer Advocacy Fuels Brand Loyalty and Growth by Marbue Brown (CMSWire) Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. This is a cornerstone of customer obsession — when customers are “obsessed” with a brand.

Customer Service 172

Customer Service Customer advocacy Average Handle Time Customer centricity 172

ClearAction

FEBRUARY 26, 2015

This post takes on the second key: Map for Actionability: In addition to sketching the customer experience as comprehensively and attractively as possible, make space for the "so what", to spur action across your company. Remember that popular practice does not necessarily imply best practice.

Journey mapping 109

Journey mapping Customer Experience Customer advocacy Best practices 109

ClearAction

OCTOBER 10, 2017

Those tend to be situations that span multiple parts of the company, span multiple processes, and where there is no one that is holistically looking at a problem, that’s where our customer experience team steps in.” These firms comprised the best-practice profile in the four-year study conducted by ClearAction.

B2B 83

B2B Customer Experience Customer advocacy Best practices 83

Customer Guru

AUGUST 21, 2018

He helps brands achieve improved customer experience, customer loyalty, and branding by his keynote speaker presentations and workshops. She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. Kate Leggett Follow @kateleggett. Rod Butcher Follow @rodbutcher.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

ClearAction

JANUARY 20, 2020

. (“give us a 10” practice makes your survey lose its validity, and; it wastes all parties’ time and money). Use customer surveys to validate the workflow metrics tied to customer advocacy. 10) Close the Loop with Your Customer Base. 11) Establish Massive Systematic Improvement.

Customer Experience 120

Customer Experience Surveys Metrics Feedback 120

CSM Practice

MARCH 26, 2017

Customer advocacy has been a hot topic for customer success teams, so this week I sat down with Jesse Goldman , VP of Customer Success at Influitive to learn how he promotes customer success at Influitive through their best-of-breed advocacy program. Who owns customer advocacy at Influitive?

Customer advocacy 49

Customer advocacy Marketing Metrics Feedback 49

InGenius

DECEMBER 19, 2019

Not just an exhibitor, we were excited to join our customers in several different presentation tracks and keynote sessions: Revolutionizing Salesforce Phone Integration and the Future of CTI , featuring partner Illuma Labs. ComSci led the way on best practices sharing for going beyond cost transparency.

Contact Center 98

Contact Center Customer centricity Enterprise Finance 98