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Is Outbound Telesales Making a Comeback?

Robert Davis

Corporate enterprises have been successful at deflecting inbound calls to self-service channels to save costs, but in doing so, they also have been losing out on opportunities to up-sell and cross-sell customers. Welcome to the age of customer engagement. Make outbound telesales part of a holistic marketing strategy.

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Is outbound telesales making a comeback?

Robert C. Davis and Associates

Corporate enterprises have been successful at deflecting inbound calls to self-service channels to save costs, but in doing so, they also have been losing out on opportunities to up-sell and cross-sell customers. Welcome to the age of customer engagement. Make outbound telesales part of a holistic marketing strategy.