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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

CMO from IDG) Customer experience simply does not live in a void controlled by the marketing teams. How to Upsell and Cross-Sell (4 Best Practices) by Jared Atchison. Depending on how you promote your products or services, you may have to adjust your marketing strategies. Who doesn’t love those delicious fries?!)

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B2B Customer Segmentation: Six Best Practices

Totango

This article will give you six best practices for optimizing your B2B customer segmentation. This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success. What Is B2B Customer Segmentation?

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

This week, we feature an article by Devin Pickell, Growth Marketing practitioner and head publisher of Do I Need SEO. Provide them with checklists, guides, and best practices. Emphasize the importance of collecting and acting on feedback , as well as sharing results with product, sales, and marketing teams.

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Customer Success in SaaS: A Complete Guide & Best Practices

Totango

Some of the significant differences from other industries include: In the SaaS market, customer success outcomes encompass customer satisfaction variables common to other industries, such as perceived value, service quality, and the customer’s digital experience. Key performance indicators should be defined for each customer journey stage.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Why Customer Service is Your New Marketing Strategy

ProProfs Blog

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. But lately, both customer service and marketing are working in unison, helping brands capture attention, generate more business and guide customers simultaneously. Netflix and chill? No, really.

Marketing 147
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Maximizing ROI with CPQ: 10 Best Practices for Sales Success

Cincom

This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. Automate Price Calculations and Adjustments Utilize real-time pricing engines within CPQ to dynamically calculate prices based on market trends, cost fluctuations, and competitor benchmarks.