Totango

AUGUST 3, 2021

A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model. Limiting storage space.

SaaS 118

SaaS Best practices Sales Marketing 118

Totango

OCTOBER 25, 2022

Your customer success team structure forms the organizational backbone supporting your CS strategy. Customer success teams are members of your organization tasked with making this happen through automated and manual CS management strategies. How to Structure a Customer Success Team: Four Best Practices.

Best practices 101

Best practices Chief Customer Officer Customer centricity Sales 101

Totango

AUGUST 9, 2022

This article will give you six best practices for optimizing your B2B customer segmentation. In a B2B context, a customer segmentation strategy typically aims to achieve several key objectives. Six Best Practices for B2B Customer Segmentation. These will vary with the purpose of your segmentation strategy.

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Best practices B2B Journey mapping Upselling 106

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. What Is a SaaS Customer Journey? What Are the Stages in a SaaS Customer Journey?

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SaaS Journey mapping Upselling Best practices 117

Cincom

FEBRUARY 14, 2025

This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. Align CPQ with Your Sales Strategy A CPQ system that operates in isolation from the broader sales strategy leads to misaligned workflows, inconsistent pricing approvals, and disconnected customer interactions.

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Best practices Sales CRM Finance 40

Totango

SEPTEMBER 1, 2022

Why Your QBR SaaS Model Needs an AI Makeover. Quarterly business reviews (QBRs)[LINK] have become a standard practice for software providers, but today’s QBR SaaS model is rapidly transforming. Here we’ll show you how to update your SaaS QBR strategy to keep up with the latest technology and best practices.

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SaaS Journey mapping Upselling Best practices 104

Totango

SEPTEMBER 9, 2022

Best practices for effective QBR meetings. A quarterly business review[LINK] is a periodic meeting between your team and your client’s team to assess how your product is helping them achieve their business goals and adjust your customer success strategy accordingly. How to run your meeting. What Is a QBR Meeting?

Best practices 19

Best practices Benchmark Metrics B2B 19

JivoChat

JANUARY 15, 2023

An effective lead nurturing strategy will help you turn more of your leads into paying customers. In this article, I’ll show you six lead generation best practices that you can implement to help your business turn more leads into happy customers. 6 Lead Nurturing Strategies and Best Practices to Turn Leads into Customers.

Best practices 75

Best practices B2B Sales Multichannel 75

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

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B2B SaaS B2C Upselling 114

Totango

JULY 31, 2020

For SaaS companies especially, the speed and ease with which your customers can progress through new user onboarding will act as the first indicators of how smooth their use of your product will be going forward. Maximizing these benefits means reviewing and revising your onboarding strategy regularly to ensure an optimal experience.

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SaaS Healthcare Customer retention Enterprise 127

AWS Machine Learning

FEBRUARY 9, 2024

A software as a service (SaaS) layer for foundation models can provide a simple and consistent interface for end-users, while maintaining centralized governance of access and consumption. In this post, we show you how to build an internal SaaS layer to access foundation models with Amazon Bedrock in a multi-tenant (team) architecture.

SaaS 144

SaaS APIs Government Accountability 144

Totango

JUNE 28, 2021

A f reemium strategy forms a foundation for SaaS marketing, but it’s often used without being understood. We’ll define what a freemium strategy is. We’ll contrast it with the similar-sounding but distinct concept of a free trial strategy. What Is a Freemium Strategy? Freemium Strategy vs. Free Trial Strategy.

Upselling 96

Upselling SaaS Best practices Sales 96

CSM Practice

JULY 6, 2020

To many, SaaS has always been tricky, and the current global economic downturn caused by the Coronavirus pandemic has only exacerbated it. After all, the very motive of these companies is to adapt to the situation, and further improve the overall performance through expansion selling strategies. 1. Fewer New Prospects.

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SaaS Upselling Accountability Sales 71

CSM Practice

JULY 6, 2020

To many, SaaS has always been tricky, and the current global economic downturn caused by the Coronavirus pandemic has only exacerbated it. After all, the very motive of these companies is to adapt to the situation, and further improve the overall performance through expansion selling strategies. 1. Fewer New Prospects.

SaaS 71

SaaS Upselling Accountability Sales 71

CustomerSuccessBox

JUNE 5, 2019

TL;DR A single customer health score is not ideal for a B2B SaaS business. The best practices for configuring a health score include. Having a simple risk strategy, i.e., poor score must be broad and should consider each churn signal separately. A SaaS customer goes through acquisition, onboarding, retention, and upsell.

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Best practices SaaS Accountability B2B 89

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Then we’ll look at the benefits of customer enablement and how it mutually supports sales enablement strategies.

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B2B SaaS Education Brand ambassadors 88

ProProfs Blog

SEPTEMBER 13, 2019

The importance of SaaS Customer Service is visible in these two data-proven statistics: AmericanExpress reports that 70% of consumers will go with the company that offers excellent customer support. As you can see, delivering the perfect saas customer support experiences is directly correlated with your churn and retention.

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SaaS Customer Service Best practices Customer Support 83

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. Then, we’ll review how the freemium model has emerged as the optimal way to introduce prospects to SaaS products.

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SaaS Journey mapping Best practices Customer advocacy 99

Beyond Philosophy

DECEMBER 10, 2021

The Speaker was New York Times Best-Selling Author Fred Reichheld , inventor of the Net Promoter Score ® (NPS). We had him on the podcast recently to talk about his new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers. Like many things with experiences and customer strategy, culture is at the center.

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Airlines Metrics SaaS Accountability 273

Totango

MAY 19, 2020

The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. Re-tune Your Digital Engagement Strategy.

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SaaS Best practices Enterprise Finance 77

Totango

DECEMBER 28, 2021

Knowing how to fight customer churn is critical for keeping SaaS business models sustainable. Here we’ll look at four proven strategies for reducing customer churn. Creating standard operating procedures based on best practices establishes a foundation for effective training. Optimize Your Renewal Process.

Best practices 102

Best practices Benchmark Education Surveys 102

Totango

SEPTEMBER 17, 2021

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. But is it the best way to sell a SaaS product? We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. What Is the Freemium SaaS Model?

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SaaS Best practices Upselling Journey mapping 78

AWS Machine Learning

JANUARY 24, 2025

RAG data store The Retrieval Augmented Generation (RAG) data store delivers up-to-date, precise, and access-controlled knowledge from various data sources such as data warehouses, databases, and other software as a service (SaaS) applications through data connectors.

APIs 116

APIs Scripts Best practices Management 116

AWS Machine Learning

NOVEMBER 7, 2024

In the first part of the series, we showed how AI administrators can build a generative AI software as a service (SaaS) gateway to provide access to foundation models (FMs) on Amazon Bedrock to different lines of business (LOBs).

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Enterprise APIs Government Accountability 115

ShepHyken

SEPTEMBER 4, 2023

For companies aspiring to enhance their customer service, the hotel industry offers valuable insights and strategies that can be adopted across various sectors. 7 Small-Business Strategies for Customer Retention by Kalin Kassabov (Inc. Here are a few strategies small businesses can use to build customer loyalty and minimize churn.

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Customer Service Customer retention SaaS Best practices 174

ChurnZero

MARCH 7, 2025

An active digital customer community is a competitive advantage for any B2B SaaS company. For B2B SaaS companies, a strong community is a key component to building great customer relationships. Related: Four engagement strategies for building customer community buzz. 2: Align community metrics with organizational goals.

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SaaS Gamification B2B Metrics 52

AWS Machine Learning

FEBRUARY 1, 2024

That will safeguard your prompts in case of accidental loss or as part of your overall disaster recovery strategy. The data sources may be PDF documents on a file system, data from a software as a service (SaaS) system like a CRM tool, or data from an existing wiki or knowledge base. Vector database features built into other services.

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Best practices Engineering SaaS Accountability 138

ChurnZero

JANUARY 17, 2020

ChurnZero Power-Users Share Tips, Tricks and Best Practices. In a SaaS company it is vitally important to know how and when my customers are using the platform in order to take advantage of a patterns… [one can] see an upsell opportunity or save a customer from churning by seeing a decline in usage.” . Register today! .

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Best practices Upselling Accountability SaaS 72

ClientSuccess

FEBRUARY 8, 2023

Research Vectors by Vecteezy Many customer success leaders in the SaaS space are faced with the same question: who should own customer renewals? The post Evaluating Who Should Own Saas Renewals appeared first on ClientSuccess. Learn more with our Sales, Marketing & Customer Alignment Toolkit.

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SaaS Upselling Accountability Sales 71

Netomi

NOVEMBER 14, 2022

In today’s digital-first world, and an era of remote and hybrid workplaces, the number of SaaS solutions used by companies on a daily basis is overwhelming – in 2021, organizations worldwide were using an average of 110 SaaS apps! How AI helps SaaS companies connect with customers in the moments that matter most.

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SaaS Multichannel Upselling Education 52

Totango

JANUARY 31, 2019

Every successful SaaS company must be a strict disciple of the culture of the customer. SaaS customer engagement, therefore, needs to inform the entire customer journey. In order to do that, you need to use the right SaaS customer engagement metrics. SaaS Customer Engagement Begins with the Right Metrics.

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SaaS Metrics Accountability Education 79

ChurnZero

AUGUST 11, 2020

Did you know that 60% of SaaS companies reported a negative impact on customer retention and upsell deals due to the pandemic? This article shares three successful approaches B2B SaaS companies took to retain customers in the first wave. This is a guest blog post by Anita Toth, Chief Churn Crusher. . This is shocking. Train to Listen.

Customer retention 97

Customer retention Chief Customer Officer SaaS Accountability 97

ChurnZero

MARCH 28, 2023

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. A best practice is to send a CSAT to a customer whenever a support ticket is closed. Four customer engagement strategies Peter Drucker is attributed with saying “what gets measured, gets managed.” Customer support history.

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SaaS Chief Customer Officer Surveys Feedback 52

ChurnZero

JUNE 17, 2022

Striking a happy medium between challenging and realistic starts with you measuring the right things, inferring meaning from their output, and using that insight to inform your strategy. She collaborates with CS leadership to create internal learning paths that align with ChurnZero’s CS philosophy, processes, and best practices.

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Metrics SaaS Surveys Self service 98

ChurnZero

FEBRUARY 7, 2025

To win the battle against churn, CS teams need to leverage the right strategies and specialized tools. Real-world example:Consider a SaaS company using Zoho CRM and ChurnZero to manage their customer relationships. Don’t compromise herea strong tech system will be the backbone of your customer success strategy.

CRM 59

CRM Upselling Best practices Analytics 59

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. What were the main challenges you found when implementing a digital strategy? . Do you differentiate touchpoints and strategies for the key stakeholders versus lower-level individual users? What may work for SaaS, may not work for another industry.

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Journey mapping Accountability Marketing Metrics 115

Totango

FEBRUARY 10, 2021

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. In this guide, we’ll lay out a seven-step customer success strategy you can use to promote winning outcomes for your clients: Prioritize a culture of customer success. Proactively guide customer growth.

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Customer retention Journey mapping SaaS Benchmark 90