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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

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How Marketers Can Leverage Big Data for CX Insights: 35 Marketing Experts & Customer Experience Pros Share Their Top Tips for Leveraging Big Data to Improve CX

Callminer

How Marketers Can Leverage Big Data for Customer Experience Insights: 35 Marketing Experts and Customer Experience Pros Share Their Top Tips for Leveraging Big Data to Improve CX

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Big Data’s Big Problem

Beyond Philosophy

Big data is the gigantic data sets whose analysis could reveal predictions of human behavior. Big data is big news. But Big data is only showing us a part of the big picture. The biggest part, WHY people do what they do is, as of yet, missing from Big Data. seconds later.

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Data Science vs. Big Data vs. Data Analytics - what’s the difference?

TELUS International

Understanding the nuances of each area of data specialization is key in order to best utilize and leverage them to their full potential. Discover the differences between data science, big data and data analytics and the functions they perform.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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Call Center Optimization: Big Data Analytics

Global Response

Call centers are increasingly turning to big data analytics as a pivotal tool for optimization. By harnessing the power of vast data sets, businesses can uncover deep insight into customer behavior, preferences, and trends, enabling them to tailor their services for maximum impact. Let’s take a look.

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Amazing Business Radio: Claire Sporton

ShepHyken

How to Fish the “Big Data Lake” for Customer Experience Insights. Top Takeaways: It isn’t enough to simply gather data. Top Takeaways: It isn’t enough to simply gather data. Data collection without action is a waste of time. The Customer Experience Revolution. Shep Hyken interviews Claire Sporton.

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