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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

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Big Data’s Big Problem

Beyond Philosophy

Big data is the gigantic data sets whose analysis could reveal predictions of human behavior. Big data is big news. But Big data is only showing us a part of the big picture. The biggest part, WHY people do what they do is, as of yet, missing from Big Data. seconds later.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

Artificial intelligence marketing (AIM) is an innovative way for marketers to bridge the gap between data science and execution. AIM will allow brands to dive deep the realm of keyword search, blogs, customer surveys, social media profiles and all sorts of other online data. appeared first on Shep Hyken.

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Guest Blog: Which Road Is Your Customer Experience On?

ShepHyken

The post Guest Blog: Which Road Is Your Customer Experience On? For more articles from Shep Hyken and his guest contributors go to customerserviceblog.com. Read Shep’s latest Forbes Article: Ten Ways To Celebrate National Customer Service Week. appeared first on Shep Hyken.

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Guest Blog: How AI Can Help the Customer Experience for Your Business

ShepHyken

Data collection for more targeted marketing. The digital age is also the era of big data, and artificial intelligence consumes it voraciously providing human marketers and business leaders with vast amounts of relevant information that only enhances their ability to communicate with their target audience.

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Guest Blog: Impact of Technological Advancements on Consumer Behavior

ShepHyken

As a matter of fact, when you don’t react to a question, you harm your brand reputation since that data is available to a great many people. The upside of these new devices is that you have a more extensive data gathering pool; you can quickly track your innovative work by using the big data.

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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

The mobile app experience seamlessly integrates with pioneering technologies like artificial intelligence, augmented and virtual reality and big data analytics to offer engaging experiences. The post Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience appeared first on Shep Hyken.