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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Have you used Big Data in your business?

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Big Data’s Big Problem

Beyond Philosophy

Big data is the gigantic data sets whose analysis could reveal predictions of human behavior. Big data is big news. But Big data is only showing us a part of the big picture. The biggest part, WHY people do what they do is, as of yet, missing from Big Data. seconds later.

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Guest Blog: Why Does My Customer Service Team Need a Single Customer View?

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Murph Krajewski, writes about the importance of a single customer view when it comes to serving your customers. Customer service needs customer data. I won’t sugarcoat it…that’s a lot of data, and dealing with it isn’t child’s play. appeared first on Shep Hyken.

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Be Honest: Are You Communicating Effectively?

Beyond Philosophy

Leverage Big Data for all it’s worth. Take all those hundreds of thousands of bits of data, and start getting to know who your customers are, what they want, and how they communicate. As a global Customer Experience consultancy we recommend all organizations have a Customer Experience Statement.

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Case Study: Enhance Your CX With This Technology

Beyond Philosophy

It can sound a little creepy and Big Brother-ish, but this proactive approach is very important when it comes to building a great customer experience. If you liked this article, you might also find these intriguing: The Big Hole in Big Data. And that’s especially true in a highly competitive industry like tourism.

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Shocking! Yahoo’s data breach

Beyond Philosophy

Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. If you enjoyed this post you will also find these interesting: Big Data’s Big Problem. Follow Colin Shaw on Twitter @ColinShaw_CX.

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Guess Who? They Know everything!

Beyond Philosophy

Seth Stephens-Davidowitz is an economist, data scientist and an author. His book, Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are , explores how big data reveals the biases we have and how we think. The Social-Desirability Bias. Are You a Liar?

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