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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

Journey analytics seeks to improve customer experience by collecting data at each point on a customer’s journey and mapping customers’ paths – whether they lead to a purchase or not. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data.

Big data 284
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Guest Blog: Which Road Is Your Customer Experience On?

ShepHyken

Take a recent experience of my own involving British Gas, whereupon being let down on a maintenance agreement and requesting to lodge a complaint, I entered into their process to be told the complaints team would get back to me within 8, yes 8 weeks! Read Shep’s latest Forbes Article: Ten Ways To Celebrate National Customer Service Week.

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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

This week we feature an article by Rahul Varshneya whos writes about how technology innovations are continuously improving the customer experience. This Maya Angelou quote fits perfectly when talking about the factors responsible for positive brand customer service. How to leverage technology for a better customer experience.

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Big Data’s Big Problem

Beyond Philosophy

Big data is the gigantic data sets whose analysis could reveal predictions of human behavior. Big data is big news. But Big data is only showing us a part of the big picture. The biggest part, WHY people do what they do is, as of yet, missing from Big Data. seconds later.

Big data 410
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Guest Blog: The Evolving Nature of Digital Customer Experience – Are You Ready for the Future?

ShepHyken

This week we feature an article by the Strategy Institute featuring insights on key Digital Customer Experience factors from different business leaders. A customized digital experience is your opportunity to connect with the customer as an individual. . Automation and Artificial Intelligence.

Big data 189
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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

Artificial intelligence marketing (AIM) is an innovative way for marketers to bridge the gap between data science and execution. Using it to create compelling content will be one of the biggest areas of impact for AIM when it comes to engaging customers. Customer behavior online gives plenty of insight into what they like.

Marketing 523
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Guest Blog: Impact of Technological Advancements on Consumer Behavior

ShepHyken

As a matter of fact, when you don’t react to a question, you harm your brand reputation since that data is available to a great many people. The upside of these new devices is that you have a more extensive data gathering pool; you can quickly track your innovative work by using the big data.