The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs
Maru Group
JUNE 11, 2019
Step 1: Strategically Define and Capture Customer Data. You need to make your big data smaller. The key metrics are being captured, but incorrectly defined. Define key metrics of success (based on customer behavior) for each of the channels that you will be evaluating as part of your feedback program.
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