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Call centers are increasingly turning to bigdata analytics as a pivotal tool for optimization. By harnessing the power of vast data sets, businesses can uncover deep insight into customer behavior, preferences, and trends, enabling them to tailor their services for maximum impact. Let’s take a look.
Bigdata is now used to address an increasing variety of business problems, from product launches to fraud and compliance. As retail contact center leaders gear up for the busiest time of the year, bigdata may be the last thing on their minds. Achieving this data-centric approach to CX may sound quixotic.
Contact center data plays a significant part in this growth, and the most successful firms make the most of this technology. As bigData for contact centers is bringing insights and business possibilities at every level of the organization if managed correctly.
For years, marketing had to manually collect information about companies, contacts and product preferences from service reports, calllogs and assorted survey questionnaires. Results were often short of expectations, and the expense of maintaining large outbound call centers tasked with collecting this data was enormous.
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