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Leveraging Big Data to Fine Tune Customer Experiences

Avaya

Whether you realize it or not, big data is at the heart of practically everything we do today. In today’s smart, digital world, big data has opened the floodgates to never-before-seen possibilities. To effectively apply your data, you must first determine what you wish to achieve with your data in the first place.

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Top 5 Udemy Courses to Upskill Your Customer Success Career

ChurnZero

Their mission is to improve lives through learning and it’s the largest online destination that help students and businesses gain skills from expert instructors teaching over 155,00 online courses on topics from programming to leadership to Customer Success. This course will show you how to begin. Format: 1 hour on-demand video.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more. Years ago, the term “Big Data” became popular.

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

For many companies, the brand-appropriate customer experience spans across multiple channels and touchpoints, and it can involve internal groups such as IT, sales, marketing, operations, customer support, new product or service development, and product management. Customer Insight, Data and Action Generation.

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Prescriptive analytics: The way forward for Big Data

Hero Digital

Of course, if they shipped an item that the customer did not buy or want, the customer would simply refuse the package. This, of course, had a much higher business value. This means taking a set of data and predicting the most likely outcomes based on a given set of (future) actions and then recommending the most beneficial course.

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Guest Blog: Why Does My Customer Service Team Need a Single Customer View?

ShepHyken

John Rampton, entrepreneur and investor, defines single customer view as: ❝…an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions, and feedback.❞. Orchestrating a SCV is crucial.

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You’ve Got Data? Well Don’t Start There!

C3Centricity

Did the title about data make you curious? Of course, in today’s data-rich environment I’m not really suggesting that you actually ignore it! Companies are changing business models as their value shifts from products to services, or even to the sale of the information they gather.

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