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You’ve Got Data? Well Don’t Start There!

C3Centricity

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management. In Conclusion.

Big data 124
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Prescriptive analytics: The way forward for Big Data

Hero Digital

Contrast this with the risk to the organization of making incorrect decisions (no technology is perfect, and there is a definite learning curve). Implement a data-layer-centric martech architecture. Define and implement a data storage and hosting strategy. Reducing risky “what ifs” is just the start for big data.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management. In Conclusion.

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Reality Check: Will Customer Journey Analytics Be the Next CRM?

DMG Consulting

Reality Check: Will Customer Journey Analytics Be the Next CRM? The up-and-comer is customer journey analytics, or CJA, and it’s in the ring with the incumbent, CRM. Given the speed of the current generation of servers and the sophistication of Big Data analytics tools, CJA is becoming more of a realistic possibility.

CRM 48
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Top 15 CRM Software Awards 2015/16

CSM Magazine

Based on rigorous testing of CRM software applications from around the world, ISM has announced the winners of the 2015/16 Top 15 CRM Software Awards. The Top 15 Award winners, in alphabetical order, are: ISM Top 15 CRM Enterprise Winners. Amdocs CES CRM – by Amdocs Limited. Infor CRM – by Infor. Oncontact CRM v.

CRM 40
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50+ Customer Engagement Statistics for 2020

ProProfs Blog

Takeaway: The customer engagement statistics of 2020 definitely indicate that your business will have to work towards building stronger customer engagement strategies, especially when there are so many challenges along the way. This is definitely a part of the customer engagement trends that everybody is aware of.

B2B 204
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Halloween Scares & Solutions for Marketing

C3Centricity

Big data and analytics, with how they will impact predictive modelling and the marketing mix. Following on from the opportunities of Big Data, the next concern is Marketing Accountability and its ROI. Leveraging digital/social/mobile technology and linking it to CRM. Knowing what to do with data.