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Webinar Preview: What Contact Centers Really Need - Big Analytics, not Big Data

Jon Arnold

What began as an exploration of contact center reporting, soon became a bigger exercise in the ever-expanding world of Big Data, and that has inevitably taken me into the adjacent galaxy of BI – business intelligence. The cloud has changed everything, and that brings us to Big Data. The mind boggles.

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Find and Eliminate Dirty Data That’s Lurking in Your Salesforce CRM System

GetFeedback

Salesforce’s customer relationship management (CRM) tool helps businesses support their customers in a powerful and efficient way by allowing them to combine big data with sophisticated customization. This isn’t as easy as it may seem—Salesforce reports that about 70% of CRM data “goes bad” or becomes obsolete annually.

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Call Center Optimization: Big Data Analytics

Global Response

Call centers are increasingly turning to big data analytics as a pivotal tool for optimization. By harnessing the power of vast data sets, businesses can uncover deep insight into customer behavior, preferences, and trends, enabling them to tailor their services for maximum impact. Let’s take a look.

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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

How to leverage technology for a better customer experience. CRM tools are increasingly incorporating social media into their customer support modules. As we will see in the next section, technology is already helping businesses reach their customers faster and provide a delightful experience. This effect is more pronounced than ever.

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You’ve Got Data? Well Don’t Start There!

C3Centricity

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management. In Conclusion.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management. In Conclusion. Get Answers.

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Are softer skills for analysts being neglected?

Peter Lavers

This recent fascination with “ big data ” or “ predictive analytics ” or “ data scientists ” is also worryingly reminiscent of what happened during the CRM ‘bubble’. Not surprisingly, with hindsight, most of these CRM projects failed and systems did not repay that hefty price tag.

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