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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

This week we feature an article by Rahul Varshneya whos writes about how technology innovations are continuously improving the customer experience. So, what part does technology play in this? Technology (or the ease of access to it) opens up options for people; they can take their business anywhere they want. .

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Webinar Preview: What Contact Centers Really Need - Big Analytics, not Big Data

Jon Arnold

What began as an exploration of contact center reporting, soon became a bigger exercise in the ever-expanding world of Big Data, and that has inevitably taken me into the adjacent galaxy of BI – business intelligence. The cloud has changed everything, and that brings us to Big Data. The mind boggles.

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Customer Satisfaction is Declining in the UK. Is the US Next?

Beyond Philosophy

When you consider the resources devoted to the cause over the past two decades in customer service teams, and all the CRM and customer feedback software you can buy now, it is disappointing that it isn’t showing results. . It isn’t about technology versus people. Use Big Data wisely.

Big data 283
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Customer Segmentation in the Cognitive Age

Peter Lavers

Segmentation is well established in Marketing and CRM as a way to systematically subdivide a market or a customer base into discrete groups that have different needs or require distinct treatments. This enables attitudinal and behavioural data to be combined (please again see the Watson Personality Insights service referenced).

Analytics 173
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Prescriptive analytics: The way forward for Big Data

Hero Digital

Contrast this with the risk to the organization of making incorrect decisions (no technology is perfect, and there is a definite learning curve). Implement a data-layer-centric martech architecture. Define and implement a data storage and hosting strategy. Reducing risky “what ifs” is just the start for big data.

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Millennial Generation Customer Service – The Ultimate Guide

TechSee

The key to reaching this powerful demographic is by understanding that technology is central to their being. This penchant for technology has shaped their consumer behavior and preferences, and brands must tailor their customer service strategies to suit Millennials’ attributes. 5 Enabling technologies to reach Millennials.

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Are softer skills for analysts being neglected?

Peter Lavers

Ever since Google made “ data scientist ” the sexy job title for the decade, both suppliers and users have obsessed with technology and technical skills. As an Apple addict, I can sympathise with the attraction of new shiny technology & beautiful design.

CRM 100