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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

This week we feature an article by Rahul Varshneya whos writes about how technology innovations are continuously improving the customer experience. So, what part does technology play in this? Technology (or the ease of access to it) opens up options for people; they can take their business anywhere they want. .

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Webinar Preview: What Contact Centers Really Need - Big Analytics, not Big Data

Jon Arnold

What began as an exploration of contact center reporting, soon became a bigger exercise in the ever-expanding world of Big Data, and that has inevitably taken me into the adjacent galaxy of BI – business intelligence. The cloud has changed everything, and that brings us to Big Data. The mind boggles.

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Call Center Optimization: Big Data Analytics

Global Response

Call centers are increasingly turning to big data analytics as a pivotal tool for optimization. By harnessing the power of vast data sets, businesses can uncover deep insight into customer behavior, preferences, and trends, enabling them to tailor their services for maximum impact. Let’s take a look.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

Do you believe that using technology to understand customers is the only way today? In today’s data-rich environment I’m not really suggesting that you actually ignore data nor technology! The Current Situation with Data. Data is everywhere and most organisations are drowning in it!

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Customer Satisfaction is Declining in the UK. Is the US Next?

Beyond Philosophy

When you consider the resources devoted to the cause over the past two decades in customer service teams, and all the CRM and customer feedback software you can buy now, it is disappointing that it isn’t showing results. . It isn’t about technology versus people. Use Big Data wisely.

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Customer Segmentation in the Cognitive Age

Peter Lavers

Segmentation is well established in Marketing and CRM as a way to systematically subdivide a market or a customer base into discrete groups that have different needs or require distinct treatments. This enables attitudinal and behavioural data to be combined (please again see the Watson Personality Insights service referenced).

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You’ve Got Data? Well Don’t Start There!

C3Centricity

If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not 10x the ROI of your data. The Current Situation with Data. Data is everywhere and most organisations are drowning in it! 65% admit they risk becoming irrelevant and uncompetitive if they do not leverage data.

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