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Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees

Beyond Philosophy

I’m capitalizing the first letter of each word because the pervasiveness of digital transformation has all the feel of Big Data a few years ago and Reeingineering in the 1990’s. It is also impacting financial service cultures, as it forces banks to shift from a largely product-centric perspective to a customer-centric one.

Banking 225
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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Reflective of the escalating focus on customer data, experiences, and relationships across all methods of communication and access, the role is rapidly evolving and morphing; however, there is general agreement regarding its significance in building and sustaining true value, planning capability, and enterprise customer-centricity.

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7 Tips to Improve the Customer Experience and Reduce Costs

CCNG

The critical components include a solid understanding of your targeted customers and a focus on innovation. Consider all the new products and services that didn’t exist 3, 5, or 10 years ago, that now answer a previously unmet customer need. Leverage DataBig data can be powerful if managed effectively.

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What a Customer First Strategy Means Post Pandemic

C3Centricity

Up until the covid-19 virus hit across the globe, almost every single organisation, big or small, recognised the importance of satisfying their customers. But most of them were only giving lip service to customer-centricity and very few were actually going beyond voicing their opinions. What do you think?

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How Human Resources Can Add Value to Customer Experience Excellence

ClearAction

Use group sharing engines to share documents with strategies and knowledge across departments. Data can be insightful to all of the roles HR takes on in facilitating the company’s CX goals. 60% of companies are now investing in big data and analytics to make HR more data driven. —@tcrawford.

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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

That’s what we asked each of them: How do you see the future of customer experience?? What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018?? Some hints: big data, omnichannel, personalisation, AI and organizational culture. How to overcome those challenges?

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Why Customer Experience Excellence Requires HR Engagement

ClearAction

So, it stands to reason that Human Resources (HR) departments have great potential to influence customer experience (CX). And see how data can provide HR with meaningful insights to maximizing ROI of the work done by HR and employees collectively. Related articles: 4 Customer Centric Culture Building Blocks.