Remove Big data Remove Customer centricity Remove Sales
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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Reflective of the escalating focus on customer data, experiences, and relationships across all methods of communication and access, the role is rapidly evolving and morphing; however, there is general agreement regarding its significance in building and sustaining true value, planning capability, and enterprise customer-centricity.

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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Pretty much everything described so far has been about what businesses “do” for and to our customers. We “do” marketing and sales, but the customer “does” their experience! Multi channel” is therefore (but unintentionally, I believe) not a customer centric term.

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Credit Crunch 10 Years On – Four Seismic Changes in Customer Experience Management

Peter Lavers

Here are four reflections that I believe to be seismic changes from working with clients and colleagues in this field over this historic decade, sharing the joys and pain of championing the customer-centric agenda in business. Product-centric business models are dying. Insight dependency and democratisation.

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Everything You Want to Know About the Benefits of Customer Centricity

LiveChat

The top KPIs are conversion rate, ROI, revenue growth rate or customer profitability score. It’s all about sales ! So, is talking about customer happiness a trendy only? After all, talking about great customer experience sounds much better than saying: “I’m doing this for money.” Sales centricity: the bad and the ugly.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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5 Ways Big Data Can Improve the Customer Experience

VocalCom

In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Through close examination across channels, brands may use such valuable information to create richer customer experiences.

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What a Customer First Strategy Means Post Pandemic

C3Centricity

Up until the covid-19 virus hit across the globe, almost every single organisation, big or small, recognised the importance of satisfying their customers. But most of them were only giving lip service to customer-centricity and very few were actually going beyond voicing their opinions. What do you think?