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Customers seek effortless experiences, and the key to satisfying them is by using technologies in ways that serve their needs. Here are five ways to reduce customereffort through the efficient use of contact center technologies. Bigdata can be used in many ways to provide proactive service.
According to a study by Corporate Executive Board, reducing customereffort is key to earning long-term loyalty. The CustomerEffort Score, or CES, is an efficient way to measure customer satisfaction and is the KPI your company really needs to keep an eye on. So how can you reduce customereffort?
Customer advocates and thought leaders agree: providing a friction-less experience for customers is moving from novelty to mandatory. That is why reducing customereffort was voted the number one priority for contact centers in 2018. Like Amazon, where can you create additional speed and convenience for your customer?
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