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BigData = Big Opportunity. It’s Business AND it’s Personal First and foremost, data reigns supreme. As highlighted in the report, the past decade has seen organisations amassing vast amounts of ‘bigdata’ However, the real challenge lies in making this data accessible and actionable.
It includes bigdata and historical data, letting you have a complete view of who your customers are and where they are in their customer journey. It is an important factor that must inform employee response to any customer action or request. Context reduces your customers’ effort.
It includes bigdata and historical data, letting you have a complete view of who your customers are and where they are in their customer journey. It is an important factor that must inform the employee response to any customer action or request. Context reduces your customers’ effort.
We know when a package delivery is delayed, when an app crashes, when a device is not being used and when a customer walks out of a store empty-handed. These companies are able to identify customers at risk of churn and proactively engage in retention efforts.
We know when a package delivery is delayed, when an app crashes, when a device is not being used and when a customer walks out of a store empty-handed. These companies are able to identify customers at risk of churn and proactively engage in retention efforts.
Connected customers enjoy self-service because they feel self-reliant and empowered. Self-service resources are available round the clock, which will reduce friction and lower customers’ effort score. This constant quality control would provide preemptive customer service.
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