Remove Big data Remove Events Remove Personalization
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Guest Blog: The Evolving Nature of Digital Customer Experience – Are You Ready for the Future?

ShepHyken

Personalization. Personalization is becoming increasing important as customers crave individual experiences rather than cookie-cuter replies and solutions. which is going to allow businesses to understand customers more as people which will allow the personalization process to go that step further.

Big data 189
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Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

However, like the hype around big data, enthusiasm for gamification has somewhat plateaued, and has needed to be rethought, especially regarding how it can drive more brand bonding and positive financial results. Combine both offline and online experiences, where virtual and in-person activities can be worked into gaming.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

Artificial intelligence marketing (AIM) is an innovative way for marketers to bridge the gap between data science and execution. AIM will allow brands to dive deep the realm of keyword search, blogs, customer surveys, social media profiles and all sorts of other online data.

Marketing 533
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Guest Blog: Which Road Is Your Customer Experience On?

ShepHyken

Now I always create a diary event with the details to ensure it prompts me when a company has missed their SLA and I should be following up – usually with a phone call as they have now let me down again! Customers today want and expect service and when needed, personal service and engagement with a human.

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What Do The Pioneers of Customer Experience See for the Future: And What Should You Do About It?

Beyond Philosophy

” Pine says Customer Experiences should be memorable, personal, and emotionally engaging, so customers value the time they spend with your company. It appeals to me because it uses a data-driven approach. Pine believes organizations should understand that experiences are a distinct economic offering, not just better service.

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Gone Virtual: Recap of the CETX Conference

Callminer

With over a thousand registrants, our inaugural CETX and very first digital conference also marked one of our largest events to date. The two-day event – hosted by bestselling author and customer service and experience expert, Shep Hyken – featured dynamic keynote presentations from four of renowned CX experts.

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How Amp on Amazon used data to increase customer engagement, Part 2: Building a personalized show recommendation platform using Amazon SageMaker

AWS Machine Learning

Amp uses machine learning (ML) to provide personalized recommendations for live and upcoming Amp shows on the app’s home page. Affinities are computed either implicitly from the user’s behavioral data or explicitly from topics of interest (such as pop music, baseball, or politics) as provided in their user profiles.